Head of Sales Data Analytics1. Sales Data Ops Analytics Lead : Leading the Sales Operations & Data Analytics department, providing actionable recommendations and effectively communicating them to sales teams, accounts, and distributors based on data insights.2. Strategic Planning & Execution: Aligning planning, forecasting, sales incentives, and territory development initiatives with business objectives to drive sales growth.3. Sales Growth Strategies & Efficiency: Assisting the sales department in driving sales growth strategies, adopting solutions and technologies to enhance sales efficiency and revenue growth based on customer and shopper insights, including customer offtake, market share, and customer stock movement.4. Analytical Insights & Market Analysis: Playing a pivotal role in sales analytics, tracking performance, conducting market analysis, and effectively communicating key messages to identify business growth opportunities through market potential analysis, Business Review with Customers, competitor activities, market trends, and industry dynamics.5. Mentorship, Training & Support: Mentoring key sales operations personnel, fostering continuous improvement in their professional skills, Providing training and support to sales teams, customers, and accounts on leveraging insights and customer engagement, as well as ensuring the quality of market data and feedback for better actionable recommendations.

National Distribution (Distributor Operational) Development Lead1. Operational Improvement Initiatives:- Spearheaded the creation and implementation of innovative concepts aimed at optimizing operational efficiency within the national distributor network, encompassing 294 distributors.- Developed comprehensive Distributor Key Performance Indicators (KPIs) and established effective measurement criteria in alignment with principal strategies and expectations.- Formulated and implemented Standard Operating Procedures (SOPs) covering various facets of National Distributor activities, including sales operations, logistics, and warehouse management to bolster overall sales operational effectiveness.- Pioneered conceptual frameworks for the initiation, periodic review, and termination of distributor partnerships, ensuring a systematic and strategic approach to distributor management.2. Sales Contribution Profit Enhancement:Devised and executed strategic initiatives aimed at enhancing sales contribution profit in transactions with distributors. This involved the identification and implementation of value-added strategies to optimize financial outcomes.3. Distributor Coverage Analysis and Recommendations:Held the responsibility of conducting thorough analyses of distributor coverage to assess effectiveness.Provided strategic recommendations based on analytical insights, contributing to the enhancement of distributor network coverage for maximum market penetration and sales impact.

Regional Strategic Category and Channel ManagerChannel and Category Management:Successfully managed the Channel and Category business operations for the entire Central Java Region, overseeing a comprehensive range of responsibilities. This included developing and executing strategic plans to optimize business performance in alignment with organizational goals.Sales Promotion Expertise:Directed and managed all sales promotion activities, both on a national and local scale, within the Central Java Region. Leveraged a nuanced understanding of regional dynamics to tailor promotional efforts, contributing to increased market presence and sales growth.Strategic Planning and Target Achievement:Led the formulation and execution of strategic plans, employing a business growth approach and clear objectives. This involved collaborating cross-functionally to ensure seamless implementation of strategies that effectively contributed to achieving and exceeding targets.Local Development Initiatives:Initiated and supervised local development projects strategically designed to enhance sales and overall productivity in the Central Java Region. These projects aimed at leveraging local insights and adapting strategies to the unique market dynamics of the region.Monthly Forecasting and Budgeting:Implemented robust monthly forecasting processes to inform budgeting decisions. Conducted thorough analyses comparing forecasts against sales targets, ensuring financial plans were aligned with business objectives. Additionally, provided detailed activity summaries to facilitate comprehensive performance evaluations.

Channel and Category Business Management | Central Java RegionManaged Channel and Category business operations for the entire Central Java Region:Oversaw comprehensive business functions, ensuring effective strategies for Channel and Category management to drive regional success.Directed all sales promotion activities, both national and local, within the Central Java Region:Orchestrated impactful sales promotion initiatives, tailoring strategies to the local market dynamics while maintaining alignment with national objectives.Engaged in strategic planning to achieve targets, adopting a business growth approach and clear objectives:Developed and executed strategic plans, fostering business growth and aligning actions with overarching objectives to consistently meet and exceed targets.Initiated local development projects aimed at enhancing sales and productivity:Spearheaded projects strategically designed to elevate sales performance and overall productivity, leveraging local insights and market dynamics.Generated monthly forecasts, facilitating budgeting decisions and providing a detailed activity summary:Implemented robust forecasting processes, comparing budgetary considerations against sales targets. Produced detailed activity summaries to aid in comprehensive performance evaluations.

Nestle Business Lead | Modern Trade Independent (Local Minimarket and Local Supermarket)Lead and Drive Sustainable Growth:Orchestrated and led Nestle business operations in Modern Trade Independent, specifically focusing on Local Minimarkets and Supermarkets. Successfully steered initiatives to achieve sustainable growth and surpass sales targets.Developed Integrated Commercial Planning:Built comprehensive annual strategic plans, monthly tactical plans, and daily work plans to ensure a holistic and well-coordinated approach. Optimized resources, including budget, personnel, and time, to maximize results while regularly tracking planning completeness.Ensured KPI Fulfillment:Maintained a strong emphasis on meeting key performance indicators (KPIs) across various parameters, including customer service level, SKU completeness, planogram compliance, sales per point distribution, SKU activeness, on-shelf availability, stock cover day, on-time implementation, and reduction of market returns.

Key Account ManagerManaged 11 key account customers served directly from Nestle distribution center and indirectly through Nestle dedicated distributor:Oversaw the distribution channels for both direct and indirect accounts, ensuring optimal service delivery to key clients in the Semarang Area.Monitored sales achievement and negotiated local sales deals with Local Buyers:Implemented strategies to track and enhance sales performance, actively engaging with Local Buyers for Small Format (Direct) and Large Format (Indirect) key accounts.Conducted regular Business Reviews with customers:Maintained consistent communication with key accounts to assess performance, address concerns, and strategize for continued success.Facilitated local activities to support in-store selling:Collaborated with customers to develop and execute local activities, fostering an environment conducive to increased sales in stores.Tracked and monitored activity implementation in collaboration with the merchandising team:Worked closely with the merchandising team to ensure seamless execution of planned activities, maintaining a proactive approach to tracking and monitoring results.Collaborated with the Head of Area to fulfill orders from customers, primarily for Key Account Indirect:Ensured effective collaboration with the Head of Area to fulfill orders, optimizing efficiency in the delivery process, and meeting the unique demands of Key Account Indirect.

Territory Sales ManagerDelivered Sales Targets Across Total Channel in the Assigned Territory/Distributor(s):Successfully met and exceeded sales targets by strategically managing and optimizing performance across all channels within the assigned territory.Utilized Historical Sales Data to Identify Potential Channels and Drive Growth:Leveraged historical sales data to identify potential channels and formulate growth strategies, contributing to informed decision-making.Daily Monitoring of Distributor's Performance Against Defined Salesman Productivity KPIs:Implemented daily monitoring procedures to assess distributor performance against predefined Salesman Productivity Key Performance Indicators (KPIs).Ensured Achievement of Agreed Outlet Coverage Targets for Assigned Distributor(s) Across Total Channel:Played a key role in achieving and surpassing agreed outlet coverage targets, actively engaging with assigned distributors to maximize coverage within the Total Channel.Responsible for Flawless Execution of Picture of Success for Pasar Prioritas & Visibility Investment Across All Channels:Took charge of flawless execution of the Picture of Success for Pasar Prioritas and Visibility Investment, ensuring consistent and impactful representation across all channels.Executed Programs for Distributors and Customers:Orchestrated the successful execution of programs tailored for both distributors and customers, contributing to enhanced business outcomes.Developed and Maintained Distributor's Service Level Performance in Top 20 Customer:Formulated and reviewed business plans, consistently maintaining and improving distributor service level performance within the top 20 customer segment.

Sales Target achievement and growth for General Trade.Execution of activities in General Trade and provide feedback.Make Sure Availability, Visibility and Accessibility in General Trade.Managing Distributor.Lead, Coach, Train, and Motivate Salesman to achieve sales target.