Sr. Manager Smm
Current• Managing Media Buying Campaigns through Google AdWords, Facebook Ad Manager, YouTube and other platforms. Overlooking Digital Platforms.• Sharing projections, reports & forecasts with AVP - Marketing Ops.• Managing and Coordinating with Tier-1 clientele to ensure clear project cycles with social media managers, project managers, account managers and clients.• Developing quarterly performance and target plans and assessing performance metrics for social media marketing team.• Report and forecaste hiring needs, appraisals and other resource related matters.• Working closely with marketing ops team in shaping corporate communication strategies for the company and aligning social media activities with broader marketing and business objectives.• Facilitating crises management efforts and monitoring online assets for potential reputation issues. Planning strategies and protocols to properly mitigate and address negative situations that may arise with the company’s online presence.