Muhammad Umar Nazir Email & Phone Number

Islamabad, Pk

Lahore, Punjab, Pakistan

As the Creative Head at Devsinc, I lead a dynamic 26-person cross-functional team, driving digital and creative strategy to enhance brand visibility and client acquisition. - Drove B2B client acquisition by leading a 26-person cross-functional team, producing short-form videos that achieved 10M+ organic views and facilitated $20,000 average client contracts. - Established Devsinc as the fastest-growing IT company on social media by achieving remarkable growth in 7 months, with LinkedIn followers increasing by 28% to 300K, Instagram followers rising by 47% to 50K, and launching TikTok to 4K followers. - Elevated brand visibility and enhanced recruitment initiatives by spearheading Devathon, Devsinc’s inaugural flagship hackathon, successfully attracting over 1,000+ registrations and engaging 300+ participants from across Pakistan. - Fostered a culture of innovation and collaboration by organizing and leading design thinking workshops across the organization, enhancing problem-solving capabilities and increasing employee participation by 60%.

Lahore, Punjab, Pakistan

As an Associate Creative Director at Ogilvy, I played a pivotal role in shaping and executing innovative marketing campaigns for high-profile clients like Nestlé and PUBG Mobile. My responsibilities included leading the creative strategy and direction for major brand initiatives, driving audience engagement through impactful storytelling and digital content.- Led the largest brand relaunch in Nestlé Pakistan’s history for Nesfruta, executing a digital-first campaign on YouTube and TikTok with top influencers and celebrities. The campaign garnered over 50M+ views, setting a benchmark in Pakistan's beverage industry.- Improved brand sentiment for PUBG Mobile by leading the end-to-end execution of the Gully Squad web series, achieving a 98% sentiment boost and a 30% increase in Daily Active Users within three months, with 1.2M+ organic views on YouTube.- Executed a multi-channel digital strategy for Nestlé Fruita Vital, emphasizing its taste credentials to position it as the beverage of choice for Gen Z, resulting in a 20% increase in sales and 20M+ views across social media.- Enhanced Nestlé MILO's brand positioning and youth engagement by leading the 'Grit Stories' campaign, featuring local rising cricket stars in Pakistan Super League. Collaborated with MILO's global team to create DVCs for players, reinforcing the brand's connection with grassroots sports development.

Karāchi, Sindh, Pakistan

As a Social Media Specialist at Garena Free Fire, I played a pivotal role in driving brand awareness and user engagement through innovative digital marketing strategies. I focused on developing and executing impactful social media campaigns while fostering a dynamic online community. Collaborating closely with the Vietnam team, I leveraged user-generated content to enhance brand loyalty and worked with diverse influencers and streamers to promote the game effectively.- Drove a 200%+ increase in new user onboarding through the Hayato drama series on TikTok, which generated 9.32M+ views and became the most successful campaign in the Pakistan region, effectively engaging non-gamers and enhancing the game's appeal while boosting brand awareness and attracting new players.- Fostered brand loyalty and player engagement by developing and moderating the Free Fire meme community, achieving a 196% growth to over 200K members in one year through competitions, gaming comics, and gathering user feedback. - Enhanced community engagement and brand visibility through the Free Fire Partners Program, resulting in a 300% year-over-year increase in daily active users and a 40% boost in player retention by collaborating with diverse streamers to promote gaming features and share valuable tips and tricks.

Islāmābād, Pakistan

As a Social Media Executive at Ogilvy, I specialized in crafting and implementing innovative social media strategies that significantly enhanced brand engagement and visibility. My role involved transforming Telenor’s digital presence into a dynamic community hub through initiatives that encouraged user-generated content, resulting in a notable increase in submissions and follower growth across platforms.- Transformed Telenor’s Meta platfroms into a vibrant community hub through initiatives like #TelenorXPakistan and #TelenorTuesday, driving a 116K+ increase in user-generated content submissions on Instagram and a 25% growth in Facebook followers.- Amplified Telenor’s digital engagement by spearheading meme marketing strategies and collaborating with micro-influencers for UGC content, resulting in a 15% monthly increase in Instagram engagement and the addition of 200K Twitter followers over two years.- Elevated brand interaction by launching and managing an Augmented Reality lens on Instagram during the Pakistan Super League 2019 campaign, used over 5,000 times, significantly boosting engagement and reinforcing brand presence on the platform.

Islamabad

Tasks Included: ➕ App testing in various provinces of Pakistan ➕ Content database development using Ms. Access and Excel ➕ Submitting a market research report

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (Bba)

A Levels, Business Studies, Accounting And Economics