Muhammad Umar Nazir Email & Phone Number

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

As the Associate Creative Director, I manage 4 key accounts of Nestlé, this includes Nestlé Fruita Vitals, MILO, Nangrow & Lactogen: Most notable work:➕ Developed a concept for one of PUBG Mobile's web series IP, Gully Squad to highlight the positive image of gamers & to show how the gamer community can unite to do good in society

Karāchi, Sindh, Pakistan

As a social media contractor, I was responsible for collaborating with Garena's global and Vietnamese teams and helping them in capitalizing on the Pakistani insight to execute social media campaigns to gain Daily Active Users (DAUs) and to enable app retention:Notable Achievements: ➕ Incorporated meme comics using famous Free Fire characters, Hayato & Kelly in the overall social media strategy to increase engagement with a factor of 3X - one of the comic recieved organic reach of 2.2M+ [➕ Developed strategies for short-form video content platforms which include Snapchat, TikTok & Snack Videos and enabled it to grow above 5K followers ➕ Used popular meme formats to get an average engagement of 35K on Instagram reel | our normal content reach was merely 12K ➕ Executed Hayato drama series on TikTok which enable Pakistan's TikTok to be the fastest growing platform in the region. One episode organically reached 7.2M+ views on the platform ➕ Collaborated with the influencer/ KOL team to develop an update-wise talk show where we used Esports players + Free Fire KOLs to talk about the key updates, strategies, and tips and tricks on YouTube. ➕ Developed an influencer strategy for Free Fire's Craftland mode using key Pakistani Influencers & other non-Free Fire gaming influencers➕ In a period of 10 months, I grew the meme community group from 89K followers to 190K followers by organizing community-based competitions and offering in-game rewards

Islāmābād, Pakistan

As a Social Media Executive, responsible for the cross-channel social media strategy for Telenor Pakistan, the ambit of my responsibility included: content curation, social media platform management, reporting of social media analytics and facilitation of the brands team & creative team in determining the overall success of the campaigns. Notable Achievements: ➕ Incorporated the use of meme marketing in the overall social media content execution which increased post frequency along with engagement rate on all platforms ➕For Twitter, I was able to grow its following by 100K+ during the period of 2 years ➕Deployed an AR lens and managed its end-to-end execution for Telenor's Instagram channel which was used more than 5K+ times by our followers during the Pakistan Super League campaign. ➕Deployed an AR lens for Telenor's Snapchat. The lens was gamified and it enabled people to engage with Telenor's MOREseZyada thematic ➕During COVID-19 I was able to increase content frequency by focusing on agile content which afforded us 20K+ followers in just 2 months on Twitter ➕Developed an always-on reward platform on Telenor's Facebook called #TelenorTuesday. I was responsible for its end-to-end execution starting from creative concept to campaign execution. ➕Made a radio ad for Free WhatsApp Offer ➕Developed a DVC for Telenor's mothers' day campaign

Islamabad Gpo, Federal Capial &Ajk, Pakistan

Islamabad

Tasks Included: ➕ App testing in various provinces of Pakistan ➕ Content database development using Ms. Access and Excel ➕ Submitting a market research report

Islamabad

Finance and Employer Branding Finance: * Worked with the Tax Dept to devise a taxation strategy using various accounting standards and the company act revision. * Coordinated with various banks for timely implementation of short term investment decision for surplus cash Employer Branding: * Worked on various morale boosting activities with the HR team * Developed a recruitment social media strategy and presented to the management * Worked on the redesigning and renovation of the learning and development center

Islamabad

Was In charge of developing a digital media strategy for 2 of the products; namely Scarta and EveryCatalog Task Competed: * Coordinated with Sales team and set up weekly meeting for progress evaluation * Coordinated with Vendors to ensure timely delivery of marketing material and product hardware * Developed an on boarding process for schools purchasing Scarta devices * Conducted market research

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration (Bba)

A Levels, Business Studies, Accounting And Economics