Head Of Digital Strategy And Growth
CurrentI have experience in giving businesses more credibility, affiliate partners, exposure and customer relationships on social media sites and across all digital platforms. When you choose to grow your business presence as a top authority in the market, you will need the right strategies that is both aligned with your brand and the stage of your business. Implementing end-to-end digital marketing, Affiliate marketing and social media initiatives for target audiences, ensuring key message delivery, audience engagement, and positive brand affinity.Manage Google Adwords and Bing campaigns for various brands of Virikson Travel including Alharam travel, Virikson Morocco Holidays etc. that budgets exceeding more than £50K.Design and Execute Search Engine optimization strategy to get ranking on targeted key phrases with the help of my team. Major focus on page optimization including meta tags, Redirects, canonicalization, Robots file management. In Off page mostly focus on content marketing and trying to generate quality backlinks from high DA and PA and t outrank big Landing page design and optimization by keeping our business model and customer’s sales cycle in mind so that when user land on our website desired action must be performed.Program or certain event promotion plan and integrate it with all digital media marketing platforms. Planning engaging content with a strong brand voice for the website and social media channels, staying current on what’s trending online and what customers are talking about.