Muhammad Umer Email & Phone Number

Karachi, Pakistan

- Planning, Identification, execution and monitoring of ATL, BTL & POS activities- Playing a key role in all brand related activities including planning, advertising, launches, events and research- Inititated and successfully completed new project "Brand Ambassador Program"- Reduced cost while achieving maximum reach in all ATL , BTL activities- New Model Development of Loyalty Program - Independently revamped Loyalty program which lead to increase in customer retention- Digitization of loyalty platform to achieve desired objective

Karachi

Developed 4 new accounts in 3 months time with a total business of up to PKR 20 millionDealt and serviced Kenwood, Lotte Kolson, Ismail IndustriesDeveloped Key Account of KenwoodRelationship development to achieve customer loyalty

Pakistan

Projects Undertaken Conducted feasibility analysis for the launch of women clothing line by Bissino Management of Digital Marketing activities of BissinoAchievements Derived key insights for the marketing/promotion of Apprel brands  Developed Marketing Plan for Bissino for the launch of women clothing line

Successfully revived Marketing Society of IoBMOrganized two major seminars named "Role of Marketing in Politics" and "Marketing in Islamic perspective"Planned strategically activities for a complete yearsuccessfully got a sponsorship of 200,000 PKR

Master Of Business Administration (M.B.A.), Marketing, Cgpa - 3.25

Elective Taken Marketing Analytic's New Product Development Media Planning Distribution & Channel Management CAPSTONE PROJECTS: • Macro.

Bachelor Of Business Administration (Bba), Marketing, Cgpa - 2.95

Activities and Societies: Director Marketing Executive - The Marketing Society General Secretary at Egalitarian (The economic society).

Intermediate, Engineering, A - 76.5%

Matriculation, Pre-Medicine/Pre-Medical Studies, 85.6%

Activities and Societies: Participation in Debate Competitions. Sport Society