As a visiting faculty of practice teaching Digital Marketing | Social Media Marketing @Bahria Business School

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- Develop & deploy marketing initiatives, according to Marketing Calendar. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions).- Planning and Buying across a variety of existing and emerging digital assets globally.- Optimize all the running campaigns at multiple levels (eg. creative optimization on advertising front and yield optimization on publisher front) to get the optimum results.- Assist MM in managing the portfolio related activities.- Continuously monitor brand performance and competitor activities.- Recommend & coordinate the execution of market research.- Conduct analysis of customer research, current market conditions and competitor information. - Assist MM in managing online/offline budgets (ensure budgets are trackedon monthly / quarterly basis).- Strategies areas of opportunities in segments , new categories, pricing strategies e.t.c.- Recommend & support the development of local packaging innovation.- Social Media Optimization (SMO) & Search Engine Optimization (SEO)- Distributors & Re seller Management Globally

- Integrated Marketing campaign on all digital platforms Globally- Regularly monitor, track and review digital media impact and engagement through analytics.- Develop advertising activities including print, online, electronic media & direct mail- Marketing Research for new product development & existing products enhancement program - Go-To-Market strategies for new products/solutions development & existing products life cycle- Conduct analysis of customer research, current market conditions and competitor information.- Campaign planning, designing, execution and reporting for the existing & new products.- Budgeting for both online & Offline and reporting- Designing company Branding Material (Brochures, marketing collaterals, flyers, catalogue, packaging, standees, and sales presentations).- Directs and oversees web development including design and maintenance of the corporate website (Material Design, Content Generation, Website Update, and Website Health Tracking)- Exhibition Events (Events planning, budgeting, designing, campaign planning, event execution, event reporting, lead analysis) GITEX2017 UAE, DAS Seminar UAE, GITEX2018.- Liaise with agencies and other partners. - Managing PR activities in line with corporate strategy.- Distributor and Retailer Branding Support.- Developing and managing content-based Social Networks and Blogs

Bright Star Tv (A project of Sitara Chemicals) Bright Star TV is Pakistan's only leading internet-based live transmission focusing on humanity regardless of cast, religion, and beliefs making this world a better place for everyone. I have established the Social Media and Digital Assets of the project and was a part of the founding core team.

I have established the digital Assets for Lions Clubs International Pakistan Chapter "Lions of Pakistan"..

- Designing policies and standards related to community activity, visual and written standards.- Demonstrate strategies and tactics that drive community engagement- Content curation and creation for building visibility and credibility- Liaise with universities for Digital Trainings (Growth Hacking through Digital Marketing)- Stay current on emerging collaboration best practices, tools, technologies, and trends- Monitor, manage, and curate online conversations, including answering user questions- Strategies to grow the community, social media followers and engagement- Educate and train clients and community users - Researching opportunities to connect with new people- Respond to questions and inquires on social channels for customer care communications- Integrated marketing with other channels including open social media platforms, search engines, websites, email marketing and offline

- Teaching Assistant Director Leadership Development Center (LDC)- Designed LDC Online/Offline MARCOM- Industry Academia Linkages and developed the database of industry professionals for LDC- Launched Successfully Social Media Strategies for LDC/Branding of LDC- Demonstrate strategies and tactics that drive community engagement- Ensured all on-going developments, enhancements and management of the LDC digital assets- Implementation and execution of email campaigns to nurture leads and registrations- Operations Management of the leadership education program Training’s/Workshop- Designed & executed strategy to establish awareness (Happy Training/ CU@BU)- Designed, Planned and Executed workshops & training sessions for faculty, professionals and students- Developed Manuals for Training Programs.- Faculty Development Program (FDP) and Professional Development Program (PDP)- Liaise with agencies and other partners

- Social Media manager of Stage Pakistan & Verite Media- Designing website banners and assisting with web visuals- Strategies for Social Media Marketing (Twitter, Facebook) and analytics reporting- Devising and designing strategies to increase social media engagement- Blog, article and press release development, web content development- Liaise with universities for showcasing the right image of Pakistan- Collaborated with agencies and other partners- Events/Orientations Management of Verite

To Build perception rather than opinion, portraying the right image of Pakistan-Brand Pakistan

• Brand Pakistan Conference (28th and 29th April, 2015)• US PAK International Conference for Business Opportunities (10th ,11th March,2015)• Women Entrepreneurship Conference - WECON (11th March, 2017)