Sales Strategy Development: Collaborate with cross-functional teams to develop sales strategies that maximize revenue and market share for key accounts. Negotiation: Lead negotiations with key accounts on pricing, contracts, and terms to ensure mutually beneficial agreements. Forecasting and Planning: Analyze sales data and market trends to forecast demand and develop sales plans for key accounts. Performance Monitoring: Monitor key account performance against sales targets and KPIs, taking corrective actions as necessary to ensure objectives are met.New Business Development: Identify opportunities to expand business with existing key accounts and pursue new business opportunities within the FMCG sector.Cross-functional Collaboration: Work closely with marketing, supply chain, finance, and other departments to coordinate efforts and deliver exceptional service to key accounts.Market Intelligence: Stay informed about industry trends, competitor activities, and market dynamics to identify threats and opportunities. Contract Management: Manage contracts and agreements with key accounts, ensuring compliance and adherence to terms and conditions.Training and Development: Provide training and guidance to sales teams and account managers to enhance their effectiveness in managing key accounts.