Waleed Khalid Email & Phone Number

Amsterdam Area

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Developed tableau dashboards for R&D team including active project resource allocation and spend to simplify insights and improve time to completion rate resulting in effective capacity planningPresented project spend against budget allocation to Category Leadership Team optimising internal resourcesSupported data migration and digital transformation to real-time tableau reporting for cross-functional teams

United Kingdom

Consultative MBA project with business objective to develop eCommerce solutions for UK retail customers operating a post-Brexit landscape Presented simplified customs clearing process and VAT calculations at checkout to reduce returns for retailers with the UK Marketing Director Conducted market research to overcome the challenges faced by UK E-commerce retailers Recommended improvements in UPS partner portal to enhance the customer experience

Developed a strategic roadmap to reach US$80m target, identifying growth opportunities and outlining specific action plans to achieve them.Worked closely with cross-functional teams to strategize, develop, and implement a robust partner program, resulting in a streamlined and seamless partner experience.Leveraged data-driven insights to provide targeted recommendations, resulting in a remarkable 25% increase in partner engagement and a substantial 15% rise in revenue generation."Strategically managed 220 accounts through 4 growth managers, driving improved profitability with valuable industry insightsExecuted comprehensive Strategic Business Reviews, demonstrating measurable ROI our customers experienced, thereby strengthening customer relationships and satisfaction across the entire lifecycle.

Effectively managed a €1 million trade investment budget, strategically optimizing resource allocation for maximum ROI and driving a 10% increase in net revenue while achieving 15% growth in profitability across key accounts i.e. Carrefour, Metro, and Spar.Aligned annual Joint Business Plan (JBP) with distributors, focusing on market share expansion and sustainable growth strategies, resulting in a 5% increase in market share and successful execution of growth initiatives.Conducted a comprehensive market analysis and identified untapped markets, resulting in a successful market expansion initiative and a 20% increase in sales revenueContinuously analyzed Shipments-To-Trade and Sell Out data to identify risks or opportunities, maintaining efficient distributor warehouse stock levels, resulting in a 20% decrease in local out-of-stock incidents and a 15% reduction in overstock.Worked collaboratively with Brand Managers and Trade Marketing teams to execute projects in the market, leading to improvements in brand equity and trade amplifications.Conducted weekly market visits , resulting in a significant 25% increase in brand visibility, strengthened distributor partnerships, and facilitated data-driven market insights that informed strategic decision-making processes.

Developed and implemented distribution strategies that led to the establishment of seven new sub-distributions in Lahore's outskirts, resulting in a remarkable increase of US$20k in revenue per month.Coordinated with marketing, trade marketing, supply chain, and operations department to ensure seamless execution of the overall business plan.Ensured exceptional distributor support, maintaining high commercial readiness and product supply service levels, resulting in streamlined operations and a significant reduction in delivery lead times, ultimately improving customer satisfaction by 20%.Optimized sell-in with 15% improvement and drove 20% higher sell-out by streamlining processes, enhancing communication with distributors, and executing impactful promotional campaigns.Achieved the highest-ever sales target of US$1m across all channels in the region, surpassing the company's expectations.Proposed and executed a comprehensive go-to-market strategy for each of the identified growth opportunities, resulting in a 25% increase in market share for the company in the first six months.Collaborated with cross-functional teams to design and implement marketing campaigns that resulted in a significant increase in brand awareness and customer engagement.Analyzed sales data, identifying areas for improvement, and implemented corrective actions, resulting in a 15% increase in sales revenue in the region.

• Developed Premiumisation strategy for Nestrade products. • Conducted field work and interviewed 350 shoppers at different stores in Lahore• Analyzed the Placement strategy of 3 Nestle products to identify the gaps• Dialogued with 20 retailers and made field visits to sales territories in Lahore• Addressed 20 Nestle retailers concerns in Lahore, fulfilled their complaints Sales | Strategy | B2C | Account Management | Leadership | Team development | Planning | Stakeholders | Numbers | Business | Product | Data | Target | Retail | Nestle | SKUS

Master Of Business Administration - Mba

Bsc Hons, Economics & Political Science