Marketing• Creating content that helps articulate the value of our products/services;• Development and management of company website;• Development of communication and news releases between principals, clients and the company;• Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting;• Developing marketing content (brochures, flyers, data-sheets, white papers, demos, tutorials, vlogs) with respect to the event and products;• Monitoring, measuring, and analyzing the effectiveness of marketing initiatives;• Managing sales and promotional events (seminars, roadshows, conferences, dinners);• Working with the sales team and sales operations managers to achieve sales and marketing alignment;• Lead the team in participating in Ebanking - 2014 & 15 (Pakistan’s premier banking event) as title sponsors and exhibitors;• Product Manager of RAPIDO, first ever product manufactured and owned by Innovative;• Employee Branding activities including team building activities to inculcate company mission and values in all employees;• Providing detailed information, training, and product marketing collateral to sales reps and other departments regarding our products/services.Administration• To plan, coordinate, direct, and supervise support services of IPL;• To supervise, monitor and assign OTRS tickets to Admin staff;• Set goals and target deadlines for the Admin department & staff ;• To Plan, administer and control finances and budgets for contracts, equipment and supplies;• Analyze internal processes and recommend and implement procedures or policy changes toimprove operations;• Taking care of law, legal codes, court procedures, precedents, government and localgovernment regulations;• Facility management of South region ensuring productive work environment and zero downtime;• Event management & plan, infrastructure arrangement, dealing with the vendors and making surethat the event is successful

Marketing• Creating content that helps articulate the value of our products/services;• Development and management of company website;• Development of communication and news releases between principals, clients and the company;• Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting;• Developing marketing content (brochures, flyers, data-sheets, white papers, demos, tutorials, vlogs) with respect to the event and products;• Monitoring, measuring, and analyzing the effectiveness of marketing initiatives;• Managing sales and promotional events (seminars, roadshows, conferences, dinners);• Working with the sales team and sales operations managers to achieve sales and marketing alignment;• Lead the team in participating in Ebanking - 2014 & 15 (Pakistan’s premier banking event) as title sponsors and exhibitors;• Product Manager of RAPIDO, first ever product manufactured and owned by Innovative;• Employee Branding activities including team building activities to inculcate company mission and values in all employees;• Providing detailed information, training, and product marketing collateral to sales reps and other departments regarding our products/services.Administration• To plan, coordinate, direct, and supervise support services of IPL;• To supervise, monitor and assign OTRS tickets to Admin staff;• Set goals and target deadlines for the Admin department & staff ;• To Plan, administer and control finances and budgets for contracts, equipment and supplies;• Analyze internal processes and recommend and implement procedures or policy changes toimprove operations;• Taking care of law, legal codes, court procedures, precedents, government and localgovernment regulations;• Facility management of South region ensuring productive work environment and zero downtime;• Event management & plan, infrastructure arrangement, dealing with the vendors and making surethat the event is successful