Muhammad Yasin Email & Phone Number

Lahore, PK

United States

• Oversaw all aspects of Amazon account management, from listing creation, inventory management, and performance tracking. Ensured smooth day-to-day operations and maintained account health by resolving issues.
• Created and launched data-driven PPC campaigns that were designed to optimize for ACOS and ROI, using advanced targeting and bidding strategies to maximize visibility and profitability.
• Carried out comprehensive keyword research for listing optimization and PPC campaigns. Identified high-volume, relevant keywords to drive organic traffic and enhance PPC effectiveness.
• Regularly reviewed and analyzed the performance of product listings and PPC campaigns. Identified areas for improvement, including title, bullet points, images, and ad targeting, to increase sales and visibility.
• Delivered in-depth reports on the performance of listings and PPC campaigns, including key metrics like CTR, CVR, ACOS, TACOS and CPA.
• Implemented effective strategies for handling multiple SKUs and product variations, ensuring optimized listings and efficient inventory management.

United States

• Created and implemented PPC strategies tailored to achieve specific business goals. Conducted market research to understand competitive landscape and identify opportunities.
• Performed in-depth keyword research to identify high-performing and relevant keywords. Continuously updated keyword lists based on performance and market trends.
• Monitored and adjusted bids to achieve optimal ROI. Implemented bid strategies to maximize ad visibility and profitability.
• Wrote compelling ad copy that attracted clicks and conversions. Tested different ad creatives to identify the most effective ones.
• Tracked and analyzed key performance metrics (impressions, clicks, conversion rates, ACOS, etc.). Provided regular performance reports and insights to stakeholders.
• Managed and allocated the PPC budget efficiently to maximize returns. Monitored spending to ensure campaigns stayed within budget.

United States

• Managed the full product lifecycle: product hunting, sourcing, and optimized listing creation.
• Devised and executed brand strategies to drive growth and market share on Amazon.
• Enhanced product listings for visibility and conversion, aligning with SEO best practices.
• Ran Amazon Advertising campaigns (PPC, Sponsored Products, Sponsored Brands) to boost sales and visibility.
• Coordinated promotional activities, including Lightning Deals, Coupons, and Amazon Vine.
• Monitored inventory and collaborated with supply chain teams to maintain stock levels.

United States

• Developed and implemented comprehensive brand strategies to drive brand growth and market share on Amazon. Conducted market analysis to identify opportunities and trends.
• Optimized product listings for enhanced visibility and conversion rates. Managed product titles, descriptions, bullet points, and images to ensure they align with brand guidelines and SEO best practices.
• Created and managed Amazon Advertising campaigns (PPC, Sponsored Products, and Sponsored Brands) to increase product visibility and sales. Planned and executed promotional activities such as Lightning Deals, Coupons.
• Monitored inventory levels and coordinated with supplier to ensure stock availability. Managed inventory forecasting to prevent stock outs and overstock situations.
• Analyzed sales data, traffic, and other key performance metrics. Prepared regular reports and provided actionable insights to improve performance and achieve business objectives.
• Developed and implemented pricing strategies to remain competitive while maximizing profitability. Monitored competitor pricing and adjusted as necessary.

Canada

• Led Amazon PPC campaigns, driving traffic and boosting sales through keyword research, bid management, and ad copy optimization.
• Crafted PPC strategies aligned with business objectives and market trends; analyzed competitors and market for opportunities.
• Conducted thorough keyword research; monitored and adjusted keywords for optimal performance.
• Managed bids to enhance ad visibility and profitability; optimized budget allocation.
• Developed engaging ad copy and tested variations to improve click-through and conversion rates.
• Analyzed key metrics (impressions, clicks, conversion rates, ACOS); provided insights and regular reports.

Lahore, Punjab, Pakistan

• Assisted clients in setting up and optimizing their Amazon Seller Central accounts to maximize visibility and sales. Ensured accounts were properly configured, including storefront design, shipping settings, and.
• Conducted comprehensive keyword research and optimized product listings for improved search visibility and conversion rates.
• Managed Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive traffic and increase sales.
• Implemented targeted keyword strategies, optimized bids, and monitored campaign performance.
• Advised clients on inventory management strategies to maintain optimal stock levels and prevent stockouts or overstock situations.
• Prepared detailed reports and provided actionable insights to clients to optimize performance and achieve business goals.

Lahore, Punjab, Pakistan

Lahore, Pakistan

Lahore, Pakistan

Ms, Accounting & Finance

Master Of Business Administration - Mba, Banking And Finance, 3.21

B.Com It, Commerce