• Oversaw all aspects of Amazon account management, from listing creation, inventory management, and performance tracking. Ensured smooth day-to-day operations and maintained account health by resolving issues.• Created and launched data-driven PPC campaigns that were designed to optimize for ACOS and ROI, using advanced targeting and bidding strategies to maximize visibility and profitability.• Carried out comprehensive keyword research for listing optimization and PPC campaigns. Identified high-volume, relevant keywords to drive organic traffic and enhance PPC effectiveness.• Regularly reviewed and analyzed the performance of product listings and PPC campaigns. Identified areas for improvement, including title, bullet points, images, and ad targeting, to increase sales and visibility.• Delivered in-depth reports on the performance of listings and PPC campaigns, including key metrics like CTR, CVR, ACOS, TACOS and CPA. • Implemented effective strategies for handling multiple SKUs and product variations, ensuring optimized listings and efficient inventory management. • Consistently adhered to Amazon’s guidelines, ensuring that product listings and PPC campaigns were compliant with best practices to avoid policy violations and maintain account health.• Continuously monitored daily performance of PPC campaigns, making real-time bid and budget adjustments to maintain profitability, lower ACOS, and ensure the best return on investment.• Conducted competitive analysis to refine PPC targeting, improve keyword selection, and optimize product listings. Identified competitors’ strengths and weaknesses to capitalize on market opportunities.• Ensured stock levels were properly managed to avoid stockouts or overstocking, optimizing inventory turnover and maintaining a steady flow of products to meet customer demand.

• Created and implemented PPC strategies tailored to achieve specific business goals. Conducted market research to understand competitive landscape and identify opportunities.• Performed in-depth keyword research to identify high-performing and relevant keywords. Continuously updated keyword lists based on performance and market trends.• Monitored and adjusted bids to achieve optimal ROI. Implemented bid strategies to maximize ad visibility and profitability.• Wrote compelling ad copy that attracted clicks and conversions. Tested different ad creatives to identify the most effective ones.• Tracked and analyzed key performance metrics (impressions, clicks, conversion rates, ACOS, etc.). Provided regular performance reports and insights to stakeholders.• Managed and allocated the PPC budget efficiently to maximize returns. Monitored spending to ensure campaigns stayed within budget.• Continuously optimized campaigns to improve performance. Conducted A/B testing on ads, keywords, and landing pages to identify best practices.• Monitored competitors PPC activities and strategies. Adjusted campaigns based on competitive insights and market changes.• Understood customer behavior and preferences to tailor campaigns effectively. Utilized customer feedback to refine targeting and ad creative.

• Managed the full product lifecycle: product hunting, sourcing, and optimized listing creation.• Devised and executed brand strategies to drive growth and market share on Amazon.• Enhanced product listings for visibility and conversion, aligning with SEO best practices.• Ran Amazon Advertising campaigns (PPC, Sponsored Products, Sponsored Brands) to boost sales and visibility.• Coordinated promotional activities, including Lightning Deals, Coupons, and Amazon Vine.• Monitored inventory and collaborated with supply chain teams to maintain stock levels.• Analyzed sales data and traffic, providing actionable insights to improve performance.• Stayed current with PPC trends and tools, adapting strategies for better campaign outcomes.• Conducted market research and competitive analysis to refine advertising strategies.

• Developed and implemented comprehensive brand strategies to drive brand growth and market share on Amazon. Conducted market analysis to identify opportunities and trends.• Optimized product listings for enhanced visibility and conversion rates. Managed product titles, descriptions, bullet points, and images to ensure they align with brand guidelines and SEO best practices.• Created and managed Amazon Advertising campaigns (PPC, Sponsored Products, and Sponsored Brands) to increase product visibility and sales. Planned and executed promotional activities such as Lightning Deals, Coupons, and Amazon Vine.• Monitored inventory levels and coordinated with supplier to ensure stock availability. Managed inventory forecasting to prevent stock outs and overstock situations.• Analyzed sales data, traffic, and other key performance metrics. Prepared regular reports and provided actionable insights to improve performance and achieve business objectives.• Developed and implemented pricing strategies to remain competitive while maximizing profitability. Monitored competitor pricing and adjusted as necessary.• Managed relationships with Amazon Vendor Central. Negotiated terms, resolved issues, and ensured compliance with Amazon's policies and requirements.• Conducted market research and competitive analysis to stay informed about market trends and competitor activities. Used insights to adjust PPC strategies and identify new opportunities.• Ensured all product listings and marketing activities comply with Amazon’s policies and legal requirements. Implemented measures to protect the brand from counterfeits and unauthorized sellers.

• Led Amazon PPC campaigns, driving traffic and boosting sales through keyword research, bid management, and ad copy optimization.• Crafted PPC strategies aligned with business objectives and market trends; analyzed competitors and market for opportunities.• Conducted thorough keyword research; monitored and adjusted keywords for optimal performance.• Managed bids to enhance ad visibility and profitability; optimized budget allocation.• Developed engaging ad copy and tested variations to improve click-through and conversion rates.• Analyzed key metrics (impressions, clicks, conversion rates, ACOS); provided insights and regular reports.• Served as primary client contact, offering strategic advice and campaign updates.• Built strong client relationships by delivering tailored solutions and addressing concerns proactively.

• Assisted clients in setting up and optimizing their Amazon Seller Central accounts to maximize visibility and sales. Ensured accounts were properly configured, including storefront design, shipping settings, and fulfillment options.• Conducted comprehensive keyword research and optimized product listings for improved search visibility and conversion rates.• Managed Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive traffic and increase sales.• Implemented targeted keyword strategies, optimized bids, and monitored campaign performance.• Advised clients on inventory management strategies to maintain optimal stock levels and prevent stockouts or overstock situations.• Prepared detailed reports and provided actionable insights to clients to optimize performance and achieve business goals.• Monitored competitor pricing, promotions, and product assortment to inform clients' strategies.• Built and maintained strong relationships with clients by providing exceptional service, timely communication, and strategic guidance. Addressed client inquiries, concerns, and feedback promptly and effectively.• Facilitated client onboarding processes and provided ongoing support throughout the client lifecycle.