Managing & Leading a Team of 2 TSM General Trade - 5 Key Accounts Managers - Modern Trade & SMT- 6 Sales Officers GT - Petromarts & Institutional - 3 Merchandising Officers & 5 Brand Ambassadors.Responsible for Primary - Secondary Sales Targets Brand-wise, Sku-wise & Channel- wise Achievement.Regular Coordination with Distributors Regarding Primary- Secondary Targets Achievements - MTD Sales - Floor Stock as per Covered Days - Keep them up-to date regarding All Schemes Incentives Structures & Investment as per Company Policies - Requirements.Meetings with Sales Team on Regular Basis at Their Distributions & Regional Office JC Sessions. Focus on Complete Universe Coverage along with Brand Development & New Product Launching Strategies implementation Successfully.Team Hiring - Training of Staff as per Allocation from HR Department. Managing Channel-wise Category Sales - Modern Trade (Chain Store Businesses) - General Trade - Institutions Sales - Horeca - OOH - SMT - Leisure Points - Petromarts within the Assigned Area& Ensuring SKU-wise Availability 100%.Ensuring Vertical & Horizontal Sales Method are applied (Increasing Volume of theWeighted Outlets & Effective Route Coverage Through Regular & Surprise Area Visits)Regular Market Visits - Meeting with Stake Holders Key Accounts Business Partners & Ensure Our Products are Visible at Front Mode of the Outlets as per Planogram & Locked Share of Shelf are Occupied & Our Brand wise Products Availability.Monitoring Sales Team Through Key Performance Indicators & Distribution Management System Reports - Tracking their Routine Sales Activities & Ensuring Outlet-wise - Brand-wise - Sku-wise Zero Purchases are Break along with Unique Outlets Productivity to Ensure Optimal Utilization of Resources.Sales Targets Allocation Area/Channel-wise according to the potential & LY - LM Achievements Along with Growth as per policy.Special Focus on Value Added Brands - Performing Productivity Drives/Activities for Meeting Targets

Looking After 120 Million Business with Two Separate Business Units Cakes & Biscuits Peek Freans Islamabad - English Biscuit Manufacturing Company Ltd. Leading a Team of DSRs and Distribution Staff of 17 Sales Representatives, 15 Salesmen’s & 4 Merchandising Officers, Channel wise Sale - LLMT, LMT, Retail & Area Whole Sale, Effective Route Coverage with Product Penetration, Unique Outlets Productivity.Ensure Achievement of Secondary Sales Targets, Planning, and Implementation of annual business plan and reporting on market Intelligence, competitor activities and New Launches/ Re-Launches to my line manager.Managing Distribution Credits and Recovery - Responsible for achievement of Sales & Distribution KPIs.Managing and follow-up Distribution Claims towards Company. Special focus on Retail Business, Ensuring 100% Coverage Skuwise, Brand-wise & Pack-wise Biscuits/Cakes.Focus On Proper Merchandising of Products as per planogram, Space on Shelf Should be Covered SKU-Wise on Investment Outlets. Regular Coordination with DSF’s & Merchandising Officer/ Salesmans - Effective Route Coverage - Display at Front mode & Eye Level of the Outlet - On Time In Full Deliveries of Stock.Daily Retail/LMT Survey/Visits Follow up on OB’s - MO’s - Salesman’s Visit as Per PJP and Resolve if any Issue & Ensuring proper utilization of Trade Schemes.Hiring - Training & Development/Motivation of DSF’s - Merchandising Officers - Salesmen’s.Meetings with Sales Force Twice in a Day Morning/Evening regarding Overall MTD Tracker - Ticky/Snack/Munch/Half Roll/ FC Pack Productivity Brand-wise/Pack-wise, Value Added Brands Achievement, Discussion on Required Per Day, Time Gone - Zero Purchases of Outlets, Stock Allocation Channel wise on Routes to Achieve Monthly Targets.

Implementing & Execution of Plans - as per company SOP'SEnsure distributors investment as per Company policy business requirements.Responsible for Achieving Primary & Secondary Targets.Focusing on maximum SKU-wise Availability & Business Development.Forecasting - Planning & Ensuring Maximum Sales to meet Targets.Regular meeting with Distributors & Sales Team Regarding Primary/Secondary Sales Target Achievement.Design & implement PJP for PSO, working on KPI's Productivity, Strike Rate, Average Drop Size, Volume per Outlet.Ensure timely ordering & dispatches of Stocks to customers OTIF/CCFOT, On Job training of Order bookers to make an effective and productive sales call.Sales Team Tracking- Regular Market Visits for Retail/Market Surveys.Market intelligence keeping eye on Competitors Prices/Trade Offers-Schemes.Ensuring Trade Prices -Trade Offers-Schemes are passing on - in the market Genuinely.Prime Display location identification Ensuring Front Mode - Planogram Should be Followed - FIFO has been maintained both at distribution warehouse and in the market.Managing Three Distributions Network within assigned territory.Regular Coordination with Line Manger & Sales Support & Monitoring Team regarding Sales ActivIties in the Assign Area.

Achieving 100% Primary & Secondary targets MT/GT, Ensure timely ordering & dispatches of Stocks to customers Training of Order bookers to make an effective and productive sales call.Checking availability of all SKU's in market.Keep market clean from expiry & damage units of Identify SKU wise stock.Regular meeting with Sales team Focusing on KPI'S, SOS, FIFO, CCFOT, Effective Route Coverage.

Achieving KPI's Targets/penetration SKU-Wise RGB-Single Serve - Multi Serve.Responsible for Merchandising Company Assets according to planogram.Responsible for Booking on Voyage Device - Retail - Modern Trade - Horeca (OP) According to Route Plan.Responsible for Placement of Company Assets {Chillers) & Asset Tracking - Cooler Purity - Raising Complains Regarding Maintenance.Preparing Field Sales Reports - Day Summary - SKU-Wise Sales -Productivity Route Visit Success.Focus on Business Development, Retail Mapping Opening New Outlets Of Traditional Trade & on premise.Regular Follow-up with Clients & Sales Team/Resolving issues Regarding - On Time Deliveries - Expiry - Damage- Claims.

Supervised All Activities of Warehouse Operations. Organizing and maintaining inventory and storage area, Regular Coordination with Production/Maintenance/QC/Administration Departments to fulfilled their stock Requirements.Managing Raw Materials, Packaging Materials, Finished Goods Stores Receiving and shipping of goods, ensuring efficient, organized storage.Ensuring effective and safe use of warehouse equipment’s forklifts/Loaders.Ensuring Shipments and inventory Transactions accuracy as per System.Ensuring FIFO - LIFO Method is Followed Strictly.Verifying Stock, Preparing Sales Invoices, Stock Reports on Daily basis, Reporting to Senior management.Inspected work areas for cleanliness and obstacles and removed cartons and boxes to keep work areas organized and hazard-free.Labeled and accurately moved customer orders to meet shipment timetables and minimize errors.Loaded, unloaded, and moved material to and from storage and production areas. Operated pallet jacks and material moving equipment to receive and transport items from various warehouse locations.Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies.Conducted regular inspections and audits to check quality and verify inventory levels.

Responsible for Corporate Sales, Generating Business through effective planning & Execution.Business communications with clients before, during and after sale.Follow up all enquiries, preparing proposals where necessary.Setting targets for Sales representatives, Preparing presentations.Regular Visits to Banks, Money Exchanges, and Companies for Product Presentation. Keeping Records of Sales & machines which are on demonstration.Preparing Reports Daily, Weekly, and Monthly then Reporting to manager.