Muhammad Jamil Email & Phone Number

Rochester, Ny, Us

Karāchi, Sindh, Pakistan

- Executing OKR Reporting Framework in collaboration with 15 department heads and their respective Data teams to reflect performance of each Objectives' Key Results- Preparing reports for the CEO office by conducting in-depth analysis of 150 Key Performance Indicators (KPIs) for all 5 markets to assess Monthly & Yearly performance of all Business and Operation teams- Collaborating with data teams to ensure data integrity, accuracy, and accessibility for business reporting and analytics through building/maintaining dashboards and centralized repositories- Developing forecasting models to support strategic decision-making including budgeting, subsidy allocation, and key metric’s growth projections- Executing Market Sizing Activity, benchmarking Brands’ Daraz revenue performance vs offline channel- Providing support in due diligence on KPIs assessment for external investors

- Executed the concept of Controlled Marketplace within the Beauty Category, aimed at elevating the visibility of high-performing sellers and optimizing their presence within the platform- Developed a strategic framework for streamlining the Health & Beauty product assortment, achieving a delicate balance between minimizing short-term GMV loss and fostering long-term customer retention and loyalty- Successfully introduced the "20/80 Rule" concept within the team, resulting in heightened engagement levels among the top 20% of sellers responsible for driving 80% of the GMV

- Established and managed a unified performance management system for all five countries, promoting accountability and aligning performance with strategic goals- Performed Due Diligence on KPIs and metrics of each country, enhancing performance evaluation precision- Conducted regular performance reviews, fostering communication and improvement, leading to the attainment of organizational objectives across all five countries

- Rolled out Monthly Net Promoter Score (NPS) reports across all five ventures- Achieved 10% enhancement in the overall Net Promoter Score (NPS) by fostering collaboration between the Seller Marketplace, Customer Service, and Operations teams to proactively tackle top detractor points-Led the end-to-end execution of the "Prepayment First" checkout initiative, establishing credit/debit card payments as the default option. Managed the project from creating PRDs to conducting UATs, resulting in a 20% increase in prepayment rate

Pakistan

- Achieved a 3x increase in content engagement and a 5x boost in followership across diverse social media channels within just 6 months, effectively managing and expanding online communities- Implemented a comprehensive content strategy based on the Hero, Hub, Hygiene matrix, significantly enhancing brand visibility and audience engagement- Cultivated robust connections with community members, influencers, and Key Opinion Leaders (KOLs), creating a positive community, improving customer loyalty and increasing brand equity

Karāchi, Sindh, Pakistan

Lahore, Pakistan

- Led a 13-member team in designing/executing marketing and sales strategy - Designing and managing SOP for raising sponsorships and ensuring sponsor’s on-ground and digital marketing; engaging an audience of 100,000+- Planning and executing brand activation for different sponsors- Raised university-wide highest ever total of monetary sponsorships worth USD 30,000- Developed strategies for retainment of sponsorships by building corporate relations throughout the year and successfully retaining 30% more sponsors than the previous year- Holding meetings and pitching event proposal to various executive and non-executive level corporate and non-corporate representatives-Developed a member training program with enhanced reward system-Led the team in achieving adequate ROI for companies through strategic marketing strategies

-Worked on designing flagship and minor event’s proposals-Cold calling potential sponsor-Carrying out brand activation activities

Lahore, Pakistan

-Successfully completed the term with portfolio’s highest ever growth rate of 140%.-Planned a workflow model to keep the data streamlined improving efficiency by 15%- Represented a 28-member-team as the Head Delegate for National Leadership Conference FTY 2019

-Undertook various consulting assignments that involved analyzing and summarizing different commercial Bank account information and trends-Worked on the Finance and Development model to enhance State Bank’s reimbursement and export payment process proving 20% faster payments than the existing model-Devised the winning marketing campaign for State Bank’s National Financial Literacy Program with clear emphasis on incorporating digital marketing to increase the engagement rate and achieve target 15% earlier than the expected time

Lahore, Pakistan

-Managed donations worth Pkr50,000.-Led a 4-member team for collection of donations

Master'S Degree, Business Analytics

Economics And Political Science

Activities and Societies: LUMS Entrepreneurial Society, AIESEC in Lahore, LUMS Cricket Team

A'Levels, Business/Commerce, General

Activities and Societies: St.Patrick's cricket team Captain