Muhammad Ashraf Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai, United Arab Emirates

-Driving EMIR's digital transition by managing all content and technical elements required to host 200+ regional CEOs and 1000+ delegates at physical, virtual and hybrid events. - Showcaller and Producer for all EMIR's invitation-only events held at Burj Al Arab, Dubai World Trade Centre, La Perle DXB- Manage EMIR's branded event app, Zoom + on24 webinar platforms- Producing EMIR's leadership video podcast: booking guests, scheduling interviews, compiling questions & topics, and editing footage into social media assets- Delivering sales and marketing collateral from idea to completion

Dubai, United Arab Emirates

-Producing, editing and managing all video and social media content-Co-creator of "Successful Perspectives", an exclusive skill-sharing podcast by EMIR, interviewing some of the Middle East's most influential thought leaders & high achievers-Organically grew EMIR's LinkedIn's reach by more than 200% in 2019 with no marketing spend.

Dubai, United Arab Emirates

-Increased EMIR's Linkedin engagement (shares, likes, organic followers) by 280% in April '18-Coordinating production on CEO roundtable series filmed at the Burj Al Arab (ep 1 has over 10,000 views) with the CEOs from Facebook, Philips, Dubai Duty Free and MD-Managing suppliers: videographers, animators, graphic designers, writers, etc.

Washington D.C. Metro Area, San Francisco, Los Angeles, Dubai

Unreleased Celebrity Lifestyle AppRole: Head of ContentDuties:-Creating and maintaining tone and aesthetic of app-Managing team of content creators-Editing copy, video, and images delivered by content creators-Curating user-generated content-Writing, and publishing unique content (short and long-form articles, video posts)-Overseeing content schedule for deliverables -Operating project's content management system-Working directly with designers and artists to maintain client's brand.Previous projects: Wrote and/or edited content on several platforms: websites, blogs, apps, and mobile games.

Palo Alto

-Co-designed the overall narrative for a free-to-play cooking sim game-Created and adapted story and characters through different stages of production (concept to prototype)-Wrote in-game dialogue for several distinct characters

Palo Alto, Ca

-Drove content for several projects, including Shipwrecked: Volcano Island, and Westbound: Gold Rush. (The former reaching Top 5 in Simulation in Google Play Store, and the latter reaching #1 in Top Free New Games and Top Simulation Games in April of 2015.)-Created the narrative for unreleased game based on Garfield. Wrote dialogue and copy in the voice of several of the beloved characters and worked directly with Garfield Creator Jim Davis' team to ensure brand accuracy-Lead content design on flagship game, Shipwrecked: Lost Island during Live Operations. (Reached Top 20 in all Games in Google Play store.) -Managed cms, freelancers writers, content creators, and ensured in-game economy matched quest design.

Palo Alto, Ca

-Lead content production on several projects with bi-weekly release dates-Worked closely with Product Manager to keep track of user behavior (DAUs, MAUs, quest completion, revenue) and adapted content releases based on metrics-Wrote, assigned, and edited all content: quests, art assets, dialogue, UI/UX copy-Updated daily content schedule to keep track of deliverables and release dates

Washington D.C. Metro Area

Managed DNA Health Corp's social media account during early stages.

Washington D.C. Metro Area

-Created and curated YouTube page for the Middle East Institute (MEI)-Recorded talks held at MEI-Edited videos of talks (using Adobe Premiere) -Uploaded talks to YouTube