Muhammad Abubakar Email & Phone Number

Belgium

Currently working at Bambaw, a Brussels-based company fighting single-use consumption. Providing sustainable alternatives through more than 2.000 physical and online shops all around Europe and in the USAo Zero-waste essentialso Wide range, more than 50+ swapso On-the-go, Home & Kitchen, Health & BeautyBrochure link: http://link.bambaw.com/brochure Website link: https://bambaw.com

United States

Keyword Research, Market Analysis, Amazon Reports Analysis, Optimization (Seller Central + Perpetua)

- Responsible for the end-to-end operations and management of 100+ SKUs (sales, profitability management, Ad spend efficiency, and stock management) of brands operating in three Amazon marketplaces(US, CA, UK)- Weekly track brand's pulse by reviewing Revenue, PPC, ACOS, TACOS, Conversion Rate, and EBITDA to gauge performance- Monthly P&L review of brands to keep track of yearly targets and take actions WOW/MOM/YOY- Worked on Migrating listing from US to CA, UK and EU Marketplaces and also Worked on merging the reviews among all variations launched in new Amazon marketplaces - Maintaining and growing daily sales of seasonal and nonseasonal products

Sialkot, Punjab, Pakistan

- Play a key role in product development, R&D to further grow the brand and product portfolio Day-to-day maintenance of keeping product listings successful on Amazon. This includes best seller tags, monitoring metrics shifts, understanding market trends, changing customer profiles, demographics, daily reporting, competitive landscape, pricing changes and inventory monitoring.-Planning and implementation of new business opportunities, profit maximization strategies and most importantly how to stay dominant in the market-Continuously monitored campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.- Provide daily, weekly, and monthly reports on performance trends, ACOS, TACOS, profit, and spending for my brands- Use data to make informed decisions and constantly improve campaign performance.

- Managed product listings, inventory, marketing campaigns (PPC), prices, deals, customer communication, and complaints, packaging, order placing, shipments, filling gaps between customer’s expectations and product offering- Completed assigned daily tasks and optimized each product’s overall outlook and profitability.- Market trend analysis, research consumer markets, and competitor's activities to identify potential opportunities and threats- Updated, maintained, and reviewed Amazon product listings, content, images, info-graphics and prices and added features of all SKUs on daily basis.- Effectively managed and used Amazon's seller central account.- Responsible for putting slow-moving items on discounts and other deals for inventory liquidation.

Sialkot, Punjab, Pakistan

Maintained day-to-day sales on Amazon as well as lead, grow, and sustain themEnsured campaigns are relevant by negating irrelevant search termsTrack organic keyword ranking for key products & monitor ad reliance of products Identify new marketing opportunities and ways to repurpose existing strategy on Amazon to optimize brands awareness and drive sales volume; even off Amazon Consistently applied multiple types of Organic methods of Boosting sales by applying Coupon, Promotion, PEDs and DealsAll top listing were audited including new keyword research, new title, new description and search termsLeverage all analytical and reporting tools available to extract maximum value from available information