An automotive leader, currently heading Sales, Marketing and network planning as a Senior General Manager in one of the most disruptive automotive company - Hyundai Pakistan. I have played a vital role in establishing the nascent organization into a formidable contender in the Automotive industry with many noteworthy achievements in Pakistan. The launch of Hyundai Tucson in August 2020 was the first Digital launch in Pakistan, trailblazing a path for other companies to circumvent challenges posed by COVID-19. With the launch of the Hyundai Sonata, I carved out a whole new automotive market segment of locally assembled high-end sedans. In 2023, I spearheaded the Industry into a new hybrid era with the launch of Pakistan's first 7-seater D segment SUV - the Hyundai Santa Fe. I am managing a highly competent and experienced sales & marketing team who is responsible for the pricing, specification selection, demand & supply and product life cycle management for cars in different segments. Coupled with analytical skills, strategic thinking, meticulous approach & vast experience of stakeholders’ management and networking has enabled me to grow the Dealership network by over 200% in a short span.

Key Achievements: -> Won 17th Consumer Choice Award for Hyundai Sonata in 2023 -> Won 16th Consumer Choice Award for Hyundai Tucson in 2022 -> Won “Best Network Growth” award by Hyundai Motor Company in 2022 for expansion of dealer network in Pakistan -> Introduced the concept of Digital Launch of an automotive product in Pakistan (Tucson) redefining the opportunities in COVID pandemic -> Established Tucson, Elantra & Sonata as the premium brands in respective categories -> Introducing a culture of result-oriented approach & employee empowerment -> Clearing long stuck CBU inventory in four months despite COVID pandemic -> Establishing Hyundai Porter as leading commercial vehicle in the category of 1 ton pickups-> Launched new Fleet & Direct sales management system through Key Account Management & Corporate Mapping-> Successfully launched HSPS (Hyundai Strategy for Sales Professional) & HDAP (Hyundai Dealer Award Program) on enhance dealership standards

• Leading vehicle sales (CKD & CBU both) across Pakistan in 46 dealerships • Responsible for system-wide Turnover in excess of PKR 100 Billion increasing the revenue over 25%• Cross functional involvement in Marketing Planning. Successfully launched Toyota Fortuner Full Model Change and IMV Series (Toyota Hilux and Toyota Fortuner variants) nationwide• Implemented entire Sales Operations at new Dealerships in Quetta, Jehlum, Sheikhupura and Hyderabad• Leading Fleet Management System to modernize Sales and After Sales services to Corporate customers• Developed and deployed a Nationwide Dealership Standardization Program to streamline sales and Customer Service experience.• Developed and conducted an intensive Nationwide Dealership staff development plan to improve sales process and reduce lead times including Sales Skill Competition to motivate and reward dealership sales force.• Lead and revamped the Logistics operations for the Sales Network from July -Dec 2017

• Strategically moved as part of leadership development and succession planning for next role as Head of National Sales.• Developed sales volumes forecasts and proposed campaigns to ensure achievements of brand wise profitability targets.• Leading optimization of supply and demand; enhancing customer experience and dealership performance. • Maintaining close coordination with the Toyota Motors regional Head office in Singapore • Developed stock ordering rundown in line with Toyota global production schedule to ensure vehicle availability

Key Responsibilities:• Headed the highly sensitive and strategic sales area of Northern Pakistan and the Federal Capital (Islamabad)• Facilitated, streamlined and enhanced IMC Fleet Business from Pakistan Armed Forces and Diplomatic Missions• Ensured smooth dealer operations and stock managemet• Oversaw the launch of New Corolla (11th Generation)in the North Region.

• Streamline structure of Sales Operations.• Enhanced capabilities of Sales Team through continuous exposure to challenging tasks and empowerment.• Facilitated in smooth run out of Previous model Toyota Corolla.• Enhanced Defense based fleet business by 42%

Key Responsibilities:• Managed dealer operations in the largest sales region of Toyota in Pakistan• Consistently overachieved sales targets• Designed and Conducted Customer satisfaction surveys to gauge sales performance• Negotiated bulk orders from fleet and corporate segment, gained penetration in new customers

• Established and managed “New Consumer Care Division”• Led business operations in Punjab, KPK & AJK by developing 26 distributors.• Supply Demand Management with regional office Singapore.• Developed and led team of 50+ staff.• Introduced new consumer product line for skin & nutritional care.• Effectively designed & implemented trade promotion, ATL/BTL activities to create demand.• Managed annual turnover of PKR 430 million (USD 7 million); division became profitable in second year of establishment.

• Grew “High Tech Oncology Product” business by 90% by developing liaison with Key Opinion Leaders; expert forums and awareness campaigns. Established, monitored and managed cold supply chain. • Independently managed key opinion leaders in Oncology; worked closely with “Diplomats of American Board of Oncology” in Shaukat Khanam Hospital for effective application of research based targeted chemo-therapies for treatment of Lymphoma, breast, lungs & oral cancer.

• Independently managed sales of Oncology products for breast & prostate cancer• Organized international expert forums for diagnosis & treatment regimens for various cancer types.• Established cool chain distribution system.

• Responsible for generating sales of advance medication for treatment of Hepatitis C.• This role was assumed while doing MBA, performed extra ordinarily well & proved multi tasking skills to management which were highly appreciated.

- Handled territory sales of highly demanded antibiotics product line; monitored trade activities of OTC products from over 630 pharmacies.- Gained significant exposure of largest global merger of Glaxo Wellcome & SmithKline Beecham in Pakistan in 2002

- Sales management of antibiotics product line for typhoid & gastric infections treatment and nutritional portfolio through 280 medical practitioners