USEO is a full-service digital marketing company, offering clients in Dubai and Abu Dhabi the whole spectrum of internet marketing services to enhance their presence on the web, boost their lead conversion, and grow their business. Below is a quick overview of my role at USEO; • Heading a team of 5 marketing professionals including performing marketing specialists & designers, managing digital marketing projects across SEM & Paid Social. • Responsible for managing 100+ clients from various verticals mainly including automotive, real estate, tourism, food, health, e-commerce, apparel and consultancy services in Dubai & Abu Dhabi.• Taking an ownership of P&L of performance marketing department, contributing more than 25% of company’s monthly revenue.• Working closely with General Manager & CEO to strategise & analyse ROI from service being offered.• Devising strategies to maximise revenue, add more services to the offerings & preparing a plan to up-sell current client base accordingly. • Responsible for recruiting & training of resources. And planning a roadmap for quarterly training sessions to keep up to date with industry trends & best practices across Google, Facebook, Instagram, Linkedin, Youtube & other affiliated platforms.• Conducting weekly one to one catucups with team to help them working on their strength & weaknesses and providing them a guidance based on the OKR’s framework, and also to ensure the quality of service being delivered to clients is top notch.• Devising strategies to improve clients campaigns & identifying growth opportunities for their businesses.• Continuous collaboration with cross functional teams (English/Arabic Relationshion Managers, SEO, Content & Web Development) to make sure all campaigns are well aligned with clients’ goals and objectives.

EZO is a US-based cutting-edge technology company whose products are used by over 3,500 organizations worldwide, serving more than 2 million users. They specialize in helping businesses streamline operations in key areas such as physical asset management, IT asset management, equipment maintenance, and rental business management.• Managed the performance marketing division with a $90,000 monthly budget, optimizing spend across Google Ads, Capterra, and Bing.• Developed and executed quarterly strategies and roadmaps to drive impactful performance campaigns.• Planned, executed, and optimized marketing campaigns, ensuring maximum ROI and continuous performance improvement.• Collaborated with web design and development teams to create and optimize landing pages, enhancing user experience and conversion rates.• Led a Website Funnel Optimization project resulted in increase of overall website Conversion Rate from 2.8% to 3.4% • Partnered with product management to identify and capitalize on growth opportunities within the product suite.• Worked closely with the SEO team to uncover high-demand keywords and content opportunities, driving organic growth.• Ensured top product positioning on comparison sites through targeted ads and leveraging customer reviews.

OLX Pakistan, a part of the Dubizzle Group, is the leading online classifieds portal for local buying & selling. With over 1M Daily Users, 30M Downloads & 3M Active Listings, OLX dominates the market.• Working cross-functionally with engineering, design, BI, product management, SEO & marketing teams to design and execute growth initiatives.• Planning & executing performance marketing campaigns mainly on Google Ads, Facebook & Instagram.• Custodian of CLM, leading a team of two marketing professionals managing web & app push notifications, in apps,trigger emails & weekly newsletters for OLX Pakistan & OLX Bahrain.• Taking an ownership of 4 primary KPI’s: Users, Listings, Leads & Online Revenue. And sharing regular growth reportswith CEO & stake holders.• Proposing new ideas & Identifying growth opportunities across digital channels & developing short-term & long-termgrowth strategies accordingly.• Regularly monitoring user’s behavior insights on platform with respect to each category and devising personalizedsellers, buyers & monetization campaigns.• Automating entire transactional and marketing communications using periodic and trigger-based campaigns in CLM.• Close coordination with content team by sharing latest industry news and trendy ideas for any vertical and to havethe required content on platform for organic and inorganic reach.• Biggest Achievement so far in this role is: I have built the entire Automated Monetization Mechanism in CLM from scratch for OLX Pakistan & OLX Bahrain, which is now contributing 47% & 20% respectively in monthly online revenue

USEO is a full-service digital marketing company, offering clients in Dubai and Abu Dhabi the whole spectrum of internet marketing services to enhance their presence on the web, boost their lead conversion, and grow their business. Below is a quick overview of my role at USEO;
• Heading a team of 8 marketing professionals including client facing account managers & designers, managing digital marketing projects across SEM & Paid Social. • Responsible for managing 180+ clients from various verticals mainly including automotive, real estate, tourism, food, health, e-commerce, apparel and consultancy services in Dubai & Abu Dhabi.• Taking an ownership of P&L of performance media department, contributing more than 25% of company’s monthly revenue.• Working closely with Director Accounts & CEO to strategise & analyse ROI from service being offered.• Devising strategies to maximise revenue, add more services to the offerings & preparing a plan to up-sell current client base accordingly. • Responsible for recruiting & training of resources. And planning a roadmap for quarterly training sessions to keep up to date with industry trends & best practices across Google, Facebook, Instagram, Linkedin, Youtube & other affiliated platforms.• Conducting weekly team meetings, along with monthly one to one sessions to help team working on their strength & weaknesses and providing them a guidance based on the OKR’s framework, and also to ensure the quality of service being delivered to clients is top notch.• Devising strategies to improve clients campaigns & identifying growth opportunities for their businesses.• Continuous collaboration with cross functional teams (English/Arabic SEO, Content & Web Development) to make sure all campaigns are well aligned with clients’ goals and objectives.

• Develop, execute and manage paid marketing campaigns for clients on platforms like Google, Facebook, Instagram, linkedin and Youtube.• Provide initial instructions and wire-frame ideas to design and web development team for the creation of landing pages and GDN/Social banners considering client's requirements & project charter.• Proactively optimize performance by tracking campaigns results and adapting strategies• Perform A/B testing on landing pages and devise strategies to improve conversion rates• Conduct regular meetings with clients in order to discuss performance of their campaigns and other customer acquisition opportunities• Perform competitor analysis on regular basis to keep an eye on emerging technologies and monetization techniques• Continuous collaboration with SEO & Content team to make sure all campaigns are well aligned with clients’ goals and objectives.

Cinnova is a Cincinnati based software company with offshore development center in Lahore. It offers custom software solutions, mobile productivity applications and digital media services. I am responsible for managing multiple digital marketing projects. Below is a quick overview of my role at Cinnova;• Develop strategic marketing plans and provide direction to team in order to achieve goals & objectives.• Conduct regular meetings and coordinate with other team members (DEV, Designer, SEO, Content and SM) to discuss status of ongoing /upcoming tasks or in order to improve/automate processes.• Regularly monitor web traffic, leads & other KPI’s and presenting progress reports directly to CEO or client.• Provide initial instructions and wire-frame ideas to design department based on client's goals and documentations.• Manage all type of email marketing campaigns i.e weekly newsletters, seasonal campaigns and long term automation (like recently I was able to automate product review and abandon cart reminders emails for an eCommerce project which actually resulted in 3.7% increase in their monthly revenue)• Develop & execute Google paid marketing campaigns for search, display and shopping ads network. And coordinate directly with Google Team in order to get the things done.• Perform competitor analysis on regular basis to keep an eye on emerging technologies and monetization techniques.

Techverx Pvt. Ltd. is an end to end software development company specializing in Web Applications, Web Design and Mobile App development. I was leading company's digital marketing wing and was responsible for the following;• Launched new product suite of PPC, SEO, Email Marketing, Content Marketing and Social Media Marketing services.• Managing Google Adwords Search Network, Display Network and Re-marketing campaigns.• Continuous collaboration with onsite/offsite bloggers and content writers to create high-quality content.• Devising strategies to generate more leads by optimizing landing pages, improving content marketing efforts and implementing other trendy SEO techniques.• Managing and executing email marketing campaigns including weekly newsletters and automated/manual trigger emails throughout the customer life cycle.• Responsible for planning and budgetary control of digital marketing department• Measuring performance of all digital marketing campaigns and presenting progress reports directly to CEO.• Keeping an eye on any emerging technologies and constantly looking at ways to improve performance and increase revenue

Sofizar is a Carlsbad, CA based B2C Internet Marketing company with development and operations based out of Lahore, PK. Sofizar is aggressively pursuing a very rapid growth path with great track record since its inception in April, 2004. I worked here within Product Management Department in the capacity of Product Analyst. My key responsibilities were;• Managing various internal projects of Sofizar, developing their online appearance and improving ROI.• Creating digital marketing strategies and marketing plans to enhance user's e-commerce experience.• Continuous monitoring of web traffic, leads & other KPI’s.• Conducting market research and competitor analysis on regular basis to know current industry trends and web monetization techniques.• Preparing weekly newsletters and managing overall Email Marketing campaigns.• Managing Pay per Click (PPC) campaigns.• Conducting meetings and coordination with other teams (DEV, SEO, Content and SM) to discuss status of ongoing/upcoming tasks and to improve/automate processes.

• Developing Pay per Click (PPC) & Email Marketing campaigns on weekly basis.• Managing KCMS, Blog Content and Mini CMS for smooth flow of content over the websites.• Conducting keyword research for quality content generation of various projects.• Performing competitor analysis on regular basis to analyze current digital marketing trends to develop marketing strategies accordingly.

• Assisting Marketing Department in building Social Media Strategies.• Tracking Social Media analytics using various performance tools. • Relationship building by maintaining Pinfluence, Facebook, Twitter and other media accounts.• Collaborating with Content team and DEV Team regarding new blog posts