Working on a Knowledge and Insights Project under the Marketing department, for a photo recognition project to enhance the effectiveness of Field Sales Force, at Head Office, as well as taking up the role of marketing analyst for Director Marketing. Reporting into Director Marketing as well as K&I Manager. Responsibilities : - Working as a PR Controller to oversee the whole project in transparency for the senior management. - Devising FM and MTD reports to track the progress of Field Sales Force regarding the photo recognition. - Highlighting the potential glitches in the project based on the photo controls, look at where the field sales force is exploiting the project to gain undue incentives. - Generate PRs in the SAP CCI system related to RED Photo Recognition and ad hoc insights reporting for management. - Resolving issues by collaborating with the Outsourced RED Audit Teams and DT team to develop solutions for problems that arise for any specific Area Sales Manager or Field Sales Executive.- Ad Hoc Report analysis for the marketing director. Provide analytical and reporting insights for BP, opportunity analysis reports. - Record Minutes of Meeting for all Department meetings of the MD with his direct reports.

Took the role of trade/channel marketing associate, looking after the Gujranwala territory and reporting to the Trade Marketing Manager.Responsibilities included :•Rolling out and aligning execution plans at my territory with the Sales Manager and their execution teams; building trust with the sales executives to drive executions and sales.•Work with territory sales teams to ensure best in class execution of key brands as per head office plans for the channel, with effective controlling.•Drive and Manage Cold and Warm Visibility Platform in Store.•Managing Key Account fold of territory and their tracking; Preferential, Exclusivity Fees and Discounts. •New Product Development Road Shows and Availability Drives coordination and communication on territory.•Managing Channel Wise In-store Activation, Execution Tools, Signage, Market Asset Deployment, and effective asset utilization.•Conducting Signage Tax Payments with assigned contractors of the territory after negotiations.•Monitor and Enabling Sales Force in Execution of marketing activities. (RED Scores and SFE Scores)•Vendor Management of all given vendors of the territory; on boarding a new vendor with specific material executions.