• Devised marketing campaign, ideas and strategy to clients in order to accomplish their objective and goals• Ensured marketing projects are delivered as scheduled and within the budget to best possible quality standard• Guiding the creative team to develop digital designs and content for clients

• Successfully launched the first white cement-based putty across 16 cities of Pakistan, resulting in 3525 account openings• Developed and executed marketing plan for Architect, Builder and Contractor (ABC) resulting 8% MTD sale increase• Headed the painter team for conducting trade marketing activities across Pakistan and achieved YTD sales of 480 ton• Formulated strategy, planning and monitoring for liquidation of hd putty by onboarding 12 marketing agencies nationwide• Introduced White Plast by doing market research across cities to understand customer preference and competitor’s strategy• Designed posts, engaging content, promotional material displays to support trade partners in driving product awareness • Handled social media (YouTube, Facebook and Instagram) for executing KCL, KBS, Eid and New year campaigns • Executed KBS(Kon banaega superstar) and KCL(King cricket league) campaign nationwide with 40 million budget• Executed Expo, launches, corporate events and marketing campaigns nationwide for distributors and retailer’s network• Managed budget and vendors for customer engagement activities, POS, marketing campaigns and promotional displays • Advised mechanism to manage supply chain of product to achieve equilibrium and control account receivables• Made strategic monthly sales target for the painter wing and network induction target for the brand activation agencies

• Negotiate internal promotions with the supplier and initiated strategic sales plan to expand customer base• Proposed action plan to manage the sleeping stock with catchy display and in store promotions• Effectively managed the visual merchandising and controlled the implementation of planogram• Analyzed the sales trend and forecast of product demand to ensure the visibility, accessibility and availability • Achieved YTD’22 at + 13% growth in sales and 8% growth in net economic benefit of Carrefour Pakistan

• Advised visibility of brands and managed their display in order to generate sales• Controlled and aligned team of brand merchandisers with task in the most useful way• Gained massive exposure in in commercials and store operations

Leading Phone Booth Project of Nestle• Led team of five employees• Redefined SOP and Job Description of employees in order to achieve operation excellence• Achieved monthly sales target • Acquired new customer and retained old customer personally

Intern, Marketing Department• Document verification of dealers with branch manager for the product allocation• Negotiating price w.r.t to competitors and Locking deal with companies• Maintain Dealer’s agreement (revised year end agreement), gained target closing.• Day to Day stock allocation for zone warehouse• Resolve Log complains by co-ordination with department

Intern, Marketing and Finance Department• Calculation and analysis of financial ratios• Reconciliation of account payables with party ledgers• Basic entries in ERP system • Proof reading of company’s annual and quarterly financial statements• Updating vendor list

Intern, Marketing Department• Organized company events at PC hotel and Beacon house Defense Campus• Managed Social media pages of company• Wrote personal statement and SOP of various student applying abroad

Intern, Accounting and Finance• Assist in successfully preparing financial statement.

Intern, Marketing and Finance Department• Coordination with different departments for product finalization.• To enter data in initial costing sheet.• Understanding of Import & Export process. Like LC opening, tech pack development and PO• Project: Industrial analysis of Cotton Web(supplier) and Levi’s(buyer).