- Spearheading the overall management of the digital marketing department, ensuring seamless collaboration and coordination among team members.- Directing and overseeing all facets of digital marketing activities, including performance marketing, to enhance brand visibility and achieve strategic business goals.- Managing a diverse team of professionals, including social media experts, ad specialists, content writers, SEO experts, web developers, graphic designers, video editors, and… Show more - Spearheading the overall management of the digital marketing department, ensuring seamless collaboration and coordination among team members.- Directing and overseeing all facets of digital marketing activities, including performance marketing, to enhance brand visibility and achieve strategic business goals.- Managing a diverse team of professionals, including social media experts, ad specialists, content writers, SEO experts, web developers, graphic designers, video editors, and customer support representatives.- Formulating comprehensive marketing plans and executing strategic online initiatives, emphasizing performance marketing techniques, to optimize brand performance.- Taking charge of marketing campaigns from conceptualization through execution, ensuring alignment with organizational objectives.- Continuously monitoring and evaluating the effectiveness of email and online campaigns on platforms such as Meta, Google, and SnapChat to maintain their relevance and impact.- Regularly assessing website functionality and optimizing the customer journey to enhance user experience.- Meeting and exceeding monthly sales targets through effective performance marketing strategies and campaigns.- Developing data-driven strategies by conducting thorough analysis and leveraging insights for informed decision-making.- Nurturing a collaborative and innovative work environment within the team to foster creativity and productivity.- Efficiently managing paid campaigns budgets to maximize ROI and maintain a favourable cost of sales ratio.- Vigilantly controlling the ROI and cost of sales ratio to ensure optimal performance and profitability.- Implementing measures to prevent budget leakage in performance marketing campaigns and ensuring effective allocation of resources.- Monitoring and regulating the cost of sales ratio, particularly ensuring it stays within the predefined targets for cost-effectiveness. Show less

- Serving as the head of the department, ensuring alignment with organizational goals- Crafting comprehensive marketing plans tailored to meet client objectives- Proactively pitching and acquiring new clients to expand the client portfolio- Conducting client negotiations and maintaining positive client relationships- Spearheading lead generation efforts to drive business growth- Developing and steering strategic online initiatives to optimize brand impact- Guiding… Show more - Serving as the head of the department, ensuring alignment with organizational goals- Crafting comprehensive marketing plans tailored to meet client objectives- Proactively pitching and acquiring new clients to expand the client portfolio- Conducting client negotiations and maintaining positive client relationships- Spearheading lead generation efforts to drive business growth- Developing and steering strategic online initiatives to optimize brand impact- Guiding marketing campaigns from conceptualization to seamless execution- Continuously assessing and refining online media campaigns for sustained effectiveness- Overseeing the recruitment and supervision of marketing and promotions teams- Collaborating with the finance department to establish and adhere to budgetary guidelines- Staying abreast of industry trends and integrating innovative strategies into marketing plans- Managing marketing campaigns on platforms such as Meta and Google- Conducting website analysis and tracking performance metrics on analytics platforms- Monitoring and optimizing SEO activities for enhanced online visibility and search rankings- Collaborating cross-functionally to ensure cohesive and integrated marketing strategies- Implementing data-driven insights to enhance campaign efficiency and effectiveness- Keeping abreast of emerging digital marketing technologies and trends for potential integration Show less

- Successfully led and managed a dynamic digital marketing team- Orchestrated cross-functional projects, ensuring timely milestones- Conducted website audits, devised SEO plans for improved visibility- Developed impactful social media marketing strategies based on research- Led the execution of ROI-focused social media campaigns- Optimized Google Ads for maximum efficiency- Monitored Facebook monetization and analyzed instant article revenue.- Optimized Google… Show more - Successfully led and managed a dynamic digital marketing team- Orchestrated cross-functional projects, ensuring timely milestones- Conducted website audits, devised SEO plans for improved visibility- Developed impactful social media marketing strategies based on research- Led the execution of ROI-focused social media campaigns- Optimized Google Ads for maximum efficiency- Monitored Facebook monetization and analyzed instant article revenue.- Optimized Google AdSense accounts for policy compliance and revenue maximization- Stayed updated on industry trends for cutting-edge digital advertising practices- Managed client negotiations and cultivated long-term partnerships- Conducted regular client meetings, providing performance updates and discussing strategic improvements- Used advanced analytics tools to derive actionable insights- Prepared detailed reports showcasing campaign impact on key performance indicators- Stayed proactive in learning latest digital marketing trends and technologies- Organized team training sessions to enhance skills and capabilities Show less

- Coordinating and leading digital marketing projects, ensuring seamless collaboration among team members to achieve project objectives- Establishing and maintaining strong relationships with clients, understanding their needs, and providing effective solutions to enhance their digital presence- Developing comprehensive digital marketing plans and Standard Operating Procedures (SOPs) to guide the team in executing strategic initiatives- Formulating and implementing SEO strategies to… Show more - Coordinating and leading digital marketing projects, ensuring seamless collaboration among team members to achieve project objectives- Establishing and maintaining strong relationships with clients, understanding their needs, and providing effective solutions to enhance their digital presence- Developing comprehensive digital marketing plans and Standard Operating Procedures (SOPs) to guide the team in executing strategic initiatives- Formulating and implementing SEO strategies to optimize online content and enhance organic search visibility- Creating innovative social media marketing strategies tailored to clients' projects, driving engagement and brand awareness- Managing digital advertising campaigns with a focus on generating sales and maximizing ROI- Conducting thorough data analysis to assess the effectiveness of digital marketing efforts and preparing insightful reports for stakeholders- Keeping abreast of industry trends, emerging technologies, and algorithm changes to adapt strategies for optimal results- Collaborating with cross-functional teams to integrate digital marketing initiatives into broader organizational strategies- Providing training and mentorship to team members Show less

- Competitor analysis, keywords research and website content optimization- Devising On-Page and Off-Page optimization strategy- Creating social media content calendar for all social platforms- Web performance, traffic and leads tracking on Google Analytics