Muhammad Asad Email & Phone Number

Pakistan

• Overseeing FP&A for 08 markets in NACK (£370+mn revenue, £80+mn profit) by leading a squad of 08 team members
• Managing development of Profit & Loss, Balance Sheet, and Cashflow Statements for all profit- & cost-centers in NACK
• Maintaining integrity of data quality and accuracy in both statutory and management reporting
• Supporting in delivering half-year and full-year financial KPIs (including revenue, profit, and cash)
• Consolidating financials & presenting them to Cluster & Area leadership teams in the monthly IBPM process
• Liaising between the Area leadership, and the market Heads of Finance for targets allocation and delivery

Pakistan

• Business partnering for combustibles & modern oral categories for two T40 markets (Japan & South Korea)
• Planning annual brand support expenditures (£15+mn) and appraising their commercial rationale
• Developing business cases to evaluate marketing investments effectiveness for optimal resource allocation
• Preparing post-implementation review of new launches and generating key insights
• Assisting cross-functional category teams to optimize costs and use of existing assets
• Supporting month- and year-end activities with respect to compliance with BAT polices & guidelines

Islamabad

• Forecasted financial performance for 12 markets in Middle East Cluster (MEC), spanning across 17.0+ bn sticks volumes, £350+mn revenue, £100+mn profit and £110+mn cash
• Awarded with Tier 1 in Sep 2021 in recognition of high performance in stretched deadlines
• Streamlined BPC MGMT frameworks that increased visibility of MEC operating expenses & improved automation
• Performed monthly variance analysis for MEC P&L & cashflow, alerting business partners to material variances
• Prepared the financial outlook for allocated markets in the MEC monthly IBPM process
• Supported MEC & MESANA leadership through working out financial impacts related to various sensitivities and scenarios

Islamabad

• Supported business partners in the company-wide month end closing process
• Tracked and ensured deliverance with respect to closure of AP/AR/GL modules as per global mandates

Lahore, Pakistan

• Executed BHT study for frozen category through in-depth interviews & survey (150+ respondents)
• Conducted retail audits across stores in LMT and LG categories
• Designed a pilot to replace promoters with digital screens across eleven stores
• Evaluated quantitative impact of in-store promoters on sales and supply delivery schedule

Pakistan

• Evaluated the ROI of demand generation model for Dekalb across 10+ territories
• Outlined a new non-fiscal incentive program to increase consumer consideration
• Conducted primary research for maize seeds from interviewing 75+ consumers
• Compiled consumer testimonials for a new Dekalb campaign

18km Ferozepur Road, Lahore

• Forecasted performance for 03 power projects (budget: $74 Mn, capacity: 36MW)
• Boosted revenue recognition of PKR 98 million from improving warehouse management
• Consistently delivered cost-reporting targets for all EPC projects
• Coordinated with field teams for pro-active client support
• Task Lead from my function for designing the revised cross-functional DOA
• Took the lead in training 08 super-users (across 03 departments) in SAP PS module

Lahore

• Facilitated procurement of spares and supplies for 200MW HFO-based power plant
• Researched new contractors which expedited in-sourcing of plant maintenance
• Prepared failure-rate projections which facilitated researching vendors for water treatment system
• Developed maintenance budgets and cost-projection reports for 12k, 24k & 36k analyses

Master Of Business Administration - Mba

Activities and Societies: (Assistant Manager in) LUMS Supply Chain Summit 2018• Industry analysis on solar power in collaboration with.

Bachelor Of Science (Bsc), Mechanical Engineering, Cgp 3.888

Activities and Societies: American Society of Mechanical Engineers