Muhammad Asad Email & Phone Number

Pakistan

• Overseeing FP&A for 08 markets in NACK (£370+mn revenue, £80+mn profit) by leading a squad of 08 team members• Managing development of Profit & Loss, Balance Sheet, and Cashflow Statements for all profit- & cost-centers in NACK• Maintaining integrity of data quality and accuracy in both statutory and management reporting• Supporting in delivering half-year and full-year financial KPIs (including revenue, profit, and cash)• Consolidating financials & presenting them to Cluster & Area leadership teams in the monthly IBPM process• Liaising between the Area leadership, and the market Heads of Finance for targets allocation and delivery• Managing team development and rapport through structured interventions and upskilling

Pakistan

• Business partnering for combustibles & modern oral categories for two T40 markets (Japan & South Korea)• Planning annual brand support expenditures (£15+mn) and appraising their commercial rationale • Developing business cases to evaluate marketing investments effectiveness for optimal resource allocation• Preparing post-implementation review of new launches and generating key insights• Assisting cross-functional category teams to optimize costs and use of existing assets• Supporting month- and year-end activities with respect to compliance with BAT polices & guidelines• Facilitating in developing price structures, and ensuring system compliance with them

Islamabad

• Forecasted financial performance for 12 markets in Middle East Cluster (MEC), spanning across 17.0+ bn sticks volumes, £350+mn revenue, £100+mn profit and £110+mn cash• Awarded with Tier 1 in Sep 2021 in recognition of high performance in stretched deadlines• Streamlined BPC MGMT frameworks that increased visibility of MEC operating expenses & improved automation• Performed monthly variance analysis for MEC P&L & cashflow, alerting business partners to material variances• Prepared the financial outlook for allocated markets in the MEC monthly IBPM process• Supported MEC & MESANA leadership through working out financial impacts related to various sensitivities and scenarios• Successfully led the internal financial reporting for 02 years for all MESANA markets, spanning across £1.0+bn revenue, £300+mn profit and £300+mn cash• Coordinated as SPOC with Area and Regional leaderships for market allocation of financial KPIs• Coordinated with cross-functional teams to ensure delivery of aligned business results

Islamabad

• Supported business partners in the company-wide month end closing process• Tracked and ensured deliverance with respect to closure of AP/AR/GL modules as per global mandates

Lahore, Pakistan

• Executed BHT study for frozen category through in-depth interviews & survey (150+ respondents)• Conducted retail audits across stores in LMT and LG categories• Designed a pilot to replace promoters with digital screens across eleven stores• Evaluated quantitative impact of in-store promoters on sales and supply delivery schedule

Pakistan

• Evaluated the ROI of demand generation model for Dekalb across 10+ territories• Outlined a new non-fiscal incentive program to increase consumer consideration• Conducted primary research for maize seeds from interviewing 75+ consumers• Compiled consumer testimonials for a new Dekalb campaign

18Km Ferozepur Road, Lahore

• Forecasted performance for 03 power projects (budget: $74 Mn, capacity: 36MW)• Boosted revenue recognition of PKR 98 million from improving warehouse management• Consistently delivered cost-reporting targets for all EPC projects• Coordinated with field teams for pro-active client support • Task Lead from my function for designing the revised cross-functional DOA• Took the lead in training 08 super-users (across 03 departments) in SAP PS module• Facilitated migration of past data to the new ERP suite, enhancing task pace by 25%• Assisted in implementing a new reporting design & structure for EPC Power BU

Lahore

• Facilitated procurement of spares and supplies for 200MW HFO-based power plant• Researched new contractors which expedited in-sourcing of plant maintenance• Prepared failure-rate projections which facilitated researching vendors for water treatment system• Developed maintenance budgets and cost-projection reports for 12k, 24k & 36k analyses

Master Of Business Administration - Mba

Activities and Societies: (Assistant Manager in) LUMS Supply Chain Summit 2018• Industry analysis on solar power in collaboration.

Bachelor Of Science (Bsc), Mechanical Engineering, Cgp 3.888

Activities and Societies: American Society of Mechanical Engineers