As the Chief Revenue Officer at Mountainise Inc., I lead performance marketing initiatives and drive revenue growth for our clients. My responsibilities include managing high-impact digital marketing campaigns across Meta, YouTube, HubSpot, Salesforce Marketing Cloud, and Google Ads. I oversee the restructuring of landing pages to boost conversion rates, enhance tracking systems with Google Analytics 4, and execute successful SEO strategies. Additionally, I facilitate the onboarding of new projects, ensuring seamless integration and execution of marketing strategies to achieve optimal results.

As the Head of Marketing for Devsinc, I have been instrumental in driving the company's growth and expansion over the past 2+ years. Starting as part of a small team, I have played a critical role in developing and implementing a comprehensive growth strategy, resulting in the company's transformation into a 1000+ employee organization. My key responsibilities include:Developing and executing on the company's overall growth strategy, including branding, marketing, and employee's engagement efforts.Identifying and pursuing new business opportunities, including partnerships and collaborations.Throughout my tenure, I have demonstrated a deep understanding of the IT industry, a strategic mindset and strong leadership skills. I have been able to identify and capitalize on growth opportunities, resulting in the company's significant expansion and success.

I joined LUMS Marketing Colloquium 2017 as Brand Ambassador on January 2017. The LUMS Marketing Colloquium 2017 is organized by LUMS MBA Marketing Executive Club will bring together renowned academicians, top corporate executives, and the brightest young minds from the best business schools in Pakistan. The theme of the event is "Collaborative Marketing", and it will focus on the various business and marketing strategies that bring success at the doorstep in the emerging markets.