• Develop long & short-term brand development strategy with targeted tactics and defined goals, which are in line with the brands requirement.• To devise innovative marketing plans and ideas in alignment to the brand`s approach following brand guidelines. • Manage planning, execution and buying of all Media types - TV, radio, OOH & Inmall, SMS marketing etc.• Manage creative team to work on marketing initiatives and drive business growth.• Develop new strategies for marketing campaigns and allocate the budget efficiently.• Planning and implementation of campaigns through ATL & BTL mediums.• Collaborate with creative team, product managers and VM for designing of artworks, catalogues and show windows.• Development of activation Strategy; its execution, roll out and ground monitoring.

• Planning, forecasting budget, identification, execution and monitoring of all ATL & BTL activities.• Media buying from vendors/agencies like billboards/wall pasting, streamers, radio & TV spots, cable & cinema advertisement, print & magazines ads, mall branding and float vans.• Coordination with creative and digital agencies regarding planning & designing of communication• Playing a key role in all brand related activities including planning, advertising, PR events, launch communications & events, social media, sponsorship and research.• Handles the social media marketing with agency on Facebook, Instagram and twitter.• Plan & execute regional BTL activities in alignment with marketing plans. Monitor and report the launch activities performance and highlight tactical changes, if required.• Execution of trade visibility projects with regard to POS materials and ensuring the marketing collateral reaches outlets on time.• Identify innovative and cost effective opportunities to enhance Brand visibility & ensure positive impact on brand health.• Supervise marketing operations & activation.• Keep track of competition`s commercial launches and activities and share visibility and product availability audit updates reports.

• Planning and Launching campaigns for our brand “LIFEWARES”.• Media buying from vendors like air time for TVC, radio spots, bill boards and print ads etc.• Responsible for planning & achieving budgeted sales in the territory though various marketing strategies.• Responsible for budgeting and costing marketing expenses for different marketing campaigns.• Development of activation Strategy; its execution, roll out and on-ground monitoring• Representing the company at trade exhibitions, events and demonstrations.• Attending meetings and brain storming sessions with the agency before launching new campaigns. • Responsible for identifying various tools of engagements and other on-ground opportunities based on brand positioning.• Continually supports the sales and business development teams for achieving their sales targets.

• Responsible for selling the unsecured loan products through personal selling • Responsible for achieving the monthly sales target.• Continually, market survey for analyzing the current situation of credit market