Muhammad Bin Husain Email & Phone Number

Pakistan

Pakistan

Pakistan

Pakistan

Karachi, Pakistan

•Management Trainee/Assistant Brand Manager – Dove Shampoo and ConditionerUnilever Pakistan - June 2016 - July 2017Managed end-to-end operations for the brand including P&L, integrated media and communications planning, innovation deployment and in-market execution. Led a turnaround of the brand in Pakistan based on a 6p analysis and penetration deep-dive to highlight key issues and opportunities for penetration gain. Executed the plan resulting in 100bps increase in value share and… Show more •Management Trainee/Assistant Brand Manager – Dove Shampoo and ConditionerUnilever Pakistan - June 2016 - July 2017Managed end-to-end operations for the brand including P&L, integrated media and communications planning, innovation deployment and in-market execution. Led a turnaround of the brand in Pakistan based on a 6p analysis and penetration deep-dive to highlight key issues and opportunities for penetration gain. Executed the plan resulting in 100bps increase in value share and double-digit growth for the brand. Crafted a strategy for long term growth for the brand through targeted initiatives around format choices, trade investment optimization and functional advertising for the brand.•Management Trainee/Assistant Brand Manager –In-Home Ice Cream PortfolioUnilever Pakistan June 2015 - June 2016>Lead on managing the Inhome ice cream portfolio (Creamy Delights) of Walls in Pakistan. Delivered double digit growth delivered through succesful launches and innovative campaigns:>Lead locally relevant artisinal flavor launches by collaborating with local R&D to design, test and develop the product. Drove the launches through functional campaigns generating sales growth for the brand. >Inititated digital advertising for the brand through a digital campaign, “Scoops of Happiness” for Pakistan. Executed a year-long campaign along with a locally led extension based on the consumption occasion of Independence Day in Pakistan capturing consumer attention and engagement.>Activated the biggest consumption occasion of Eid by developing a holistic campaign rooted in consumer insights around Eid to build and reinforce key brand associations Show less

Karachi Pakistan

- Participated in conducting a "Retail Audit Drilldown" for the Brand Dairy Omung.- Worked with the Brand Team of Tarang to develop a report explaining last two year behaviour of the brand with respect to the category.

Iba, Karachi

-Coordinated all the IBA Students Council Events for the year.-Arranged regular Cricket match screenings of the world cup sponsored by Pepsi.-Approved and decided on the yearly budget to be given to all societies out of the annual total budget for student activities.-Acted as a Liaison between the students and IBA.

Worked with Customer Relationship Management software and database management systems for the Resource Mobilization Department(RMD) . Also performed the duty of a “Supervisor” at the Summer Camp 2013 held at “TCF Sharah-e-Faisal Branch”. Duties included teaching, facilitating and leading a team of volunteers.

Bachelor Of Business Administration (Bba), Marketing

Hsc, Pre-Engineering