Muhammad Bin Zaheer Email & Phone Number

Pakistan

- Acquisitions, base management and churn prevention- Product development and lifecycle management- Pricing, segmentation and business analytics- Partnerships- Digital marketing

Building the logistics startup from ground up with the ambition of creating a marketplace for end to end logistics needs in the country.

Arizona, United States

Building the Regulatory Solutions and SignalQual brand from the ground up.

Oregon, United States

- Brought highest gross monthly sales ever in 2024- Had the second highest profit month ever in 2024- Leading the product development in line with revenue goals- Improved the lead count and conversion rates, resulting in 2x revenue growth for Q1 2024- Developed brand guidelines, brand house, and brand bible to follow- Established the RevOps team consisting of sales and marketing resources- Created SOPs for digital marketing and social media management

Executive Director for the leading retail based Fintech startup by Systems Limited and backed by IFC (World Bank Group) and Bill & Melinda Gates Foundation.Responsibilities:- P&L of the Fintech app including User Base and Volumes- Pricing and CLM for improved user acquisition, engagement and retention- Growing the overall Digital savviness of the retail universe- Scaling the digital banking products across the retail universe- Building partnerships for adding more use cases to the Fintech app- Scaling the new State Bank licensed fintech app for a new revenue stream- Marketing activities for the whole organization including digital, print, OOH

Areas of interest:- Advertising and Promotion Strategies- Integrated Marketing Communications- Startup Ecosystem- Global Competitive Strategy

Singapore

The fastest growing Adtech startup (SaaS) in the APAC region with one goal, snatch Google's share in mobile advertising!- Revamped the business logics at product level resulting in ~10% incremental gross margin- Expanded globally with footprints established in Russia, Ukraine, Middle East, India, Vietnam & the US- Ran the company's first ATL campaign resulting in 3x growth in new B2B clientele- Spearheaded the product development of the advertising vertical (Marketplace) and successfully converted into revenue generating business- Developed in-house monetisation experts for improving client trust and confidence- Restructured the brand positioning for mobile monetisation and advertising separately for targeted marketing- Streamlined customer success processes & resource development at Level-1 resulting in close to zero escalations to Level-2 support

The first Pakistan based fintech startup to cross USD 1 Million in revenues (first achieved in 2018). Also the first Pakistani fintech to get IFC (World Bank Group) investment taking the company's valuation to USD ~15 Million (Jan 2020).Owned the Profit & Loss of the company’s flagship fintech product ‘Oneload’- Joined them at EBITDA less than 10% and improved it to over 30% EBITDA margin- Designed and dictated new company strategy resulting in 33% growth in monthly volumes- Designed new trackable KPI structure resulting in 2x retailer acquisitions & 11% increase in serving- Formulated multiple campaigns and promos to boost Financial Services products (120% growth)- Lead extensive analytics and generated actionable insights for increased retail engagement- Improved app UI/UX with developers resulting in clean interfaces on Android/iOS and Web- Lead extensive CLM campaigns for increased engagement and churn prevention

- Brought retail commissions down while keeping growth in check resulting in millions of savings- Optimized SIM pricing for increased lifting for the retail channel- Launched industry first initiative of contextual marketing at retail with recharge upsell- Brought new insights by bench marking cross projects across Pakistan, Myanmar & Bangladesh- Managed Alternate Distribution Channels (ADC) and Digital Distribution initiatives across BUs

- Responsible for brand P&L covering new products and promotional activities- Improved stickiness of new acquisitions via CLM campaigns with positive results- Identified top reasons of Churn and devised solutions for its prevention- Promoted products across Digital mediums (My Telenor App & Social Media)

Lead the Sales & Distribution strategy and planning unit for Telenor's network including distributors & 53000+ retail outlets serving subscribers for Telecom and Mobile Financial ServicesAchievements:- Ensured optimal level of Retail Footprint and Recharge Floats in the market- Maintained countrywide highest Quality of Sale by utilizing appropriate offers with FCA- Maintained countrywide highest ARPU by surgically promoting offers and scratch cards- Achieved countrywide lowest customer churn & zero recharge subscribers- Brought several key insights in to limelight for improving business efficiency & distribution- Launched multiple retail campaigns to boost sales and closing highest nationwide- Optimized network roll-out with new perspectives and insights- Regained lost leadership of Easypaisa in key areas- Liaised with Marketing for sponsorship and campaign management at key events- Planned & executed multiple strategic projects using insights for long term growth

P&L, Pricing and revenue target achievement for Talkshawk segment & Brand ManagementAchievements:- Increased customer base to over 30 million & close to 85% of GSM revenues- Improved ARPU, APPM, MOUs & EBITDA by monetizing campaigns & effective pricing- Developed new USP for the brand and enhanced brand imagery with effective ATL/BTL communication (Sachi Yaari/Sacha Saath)- Improved subscriber market share, recharge share and kept customer churn within acceptable levels- Introduced BTL strategy for the segment resulting in increased revenues- Lead various value adding projects for better customer experience & trust-ability

Pakistan

Product & Project Management for Telenor's complete product portfolioAchievements:- Ensured seamless technical development of commercial products engaging all stakeholders- Introduced Sprint methodology for Change Management in the company- Implemented highly effective Project Management techniques (Agile, Scrum & Waterfall)- Kept new product development aligned with Business Strategy for optimum results- Took multiple initiatives which resulted in savings of approx. PKR 30 million for the company- Initiated special projects for revenue improvement and Grey Traffic

Implementation of upgraded Core Cellular Network (3G to 4G)

First Line of Maintenance (FLM) for Core GSM Cellular Network

Management Development Program

Master Of Business Administration (Mba), International Business & Marketing

Bachelor Of Science - Bs, Electrical And Electronics Engineering