• Overseeing Retail sales operations and team leadership for 110 retail store locations across the Central Punjab area with a combined annual sales volume of 3.1 B.• Directing day-to-day operations, visual / merchandising, and staff management functions to accelerate business success and goal achievement.• Creating and implementing new employee training programs, such as UPT and Increase Convergence Rate, subsequently adopted in all stores across the Region.• Working closely and collaboratively with merchandising managers, buyers, planners, and distributors to improve merchandise turns.• Demonstrating solid time management, communication, and organization skills and effective customer service strategies.

• Responsible for the efficient and profitable conduct of business in all stores and agencies/K-type in designated area, bearing in mind the overall interest and the good image of the Company.• Achievement of 100% sales against Estimates as a minimum target.• Prepare store profitability report on monthly basis, each store of Area.• Store premises, furniture, equipment and stocks are well maintained and in perfect condition.• Ensure that company policy and circulars on interior, lobby and window displays are followed.• Set and demonstrate a high standard of dynamic leadership and excellence in management and to develop enthusiasm team spirit and company loyalty among all Store Manager and Sales Staff.• Ensure that all store personnel are properly trained, well groomed and provide a high caliber of service to customers.• Maintain the highest standard of display, in-store merchandising and advertising.• Coordinate with the advertising, display and Merchandising Managers in preparation for local promotional events.• Improve cost effectiveness of operations by all Store managers and to look carefully expenses being approved. Also store payroll is kept to a minimum and not higher than estimate.• Identify new locations, suitable for expansion in order to increase participation in the designated area.• Constantly analyze market conditions and general economic trends in the area and suggest actions for improvement of business/operations.• Work closely with Merchandisers with regard to area trends, needs, pricing and transfer of merchandise.• Study and report competitor’s actions in the field.

Visiting Faculty member of PAF-KIET

• Managing the business and resources in order to provide first class service to a large and fast growing business enterprise• Being proactive, taking measures to increase productivity on demand scale as well as avoiding levy over cost spent on wastage.• Creates the mechanism for identifying and nurturing talent within the company.• Monitoring workforce interaction within target orientation and online queues in order to meet deadlines and customer satisfaction exceeded• Encouraging information sharing and producing associated documentation to assist in training new and existing staff for high standards• Through keen focus on cutting waste and enabling stocks to increase selling strength, red KPI (key performance indicator) turned to green