Muhammad Fardan Email & Phone Number

Dubai, Ae

Dubai, Dubai, Ae

NIKON – MIDDLE EAST AND AFRICA | United Arab Emirates, 2012 – 2023Regional Manager, Sales & Marketing (2017 – 2023)◆ SCOPE: Promoted to lead aggressive sales and marketing strategies to promote cameras and camera accessories, setting the brand direction and optimizing brand awareness and growth.◆ ORGANIZATIONAL IMPACTS:➟ Led win-win contract negotiations and executed strategic plans across supply chain, pricing, promotion, distribution, and P&L management to ensure the satisfaction, retention, and growth of each distributor.➟ Established a distribution and retail strategy for each market and built key distributor relationships to expand Nikon’s presence.➟ Ensured orders from the distributors, retailers, and the factory were connected seamlessly and tracked sales and stock levels to address any inventory issues and support retailer supply needs.➟ Executed dynamic trade marketing strategies, effectively communicating Nikon offers and bundles in the retail market and prominently marketing and displaying Nikon products within the retail setting.➟ Consulted with distributors, big box retailers, and online retailers, including Amazon, Carrefour, Lulu, and Sharaf DG to develop creative promotions and product bundles that attract a target consumer.➟ Hired staff and trained 12 distributor resources on Agile fundamentals.➟ Conceived the Nikon School program, an industry first, that offered free photography classes as a feature of the camera to introduce a new audience to Nikon products, resulting in a 12.5% sales increase.➟ Turned around the declining UAE region and grew revenue from $5M to $8M.➟ Directed comprehensive customer journey strategies by leveraging Google Ads and social media to drive traffic to Nikon’s website, stores. Developed Instagram and Shopify pages for each distributor, utilizing local languages to enhance engagement and attract customers through targeted social media campaigns.➟ Launched 13 Nikon retail stores across the region

Dubai, Dubai, Ae

Area Manager 2012 – 2017◆ SCOPE: Recruited to develop and implement sales strategies to achieve revenue goals and increase market share within the GCC region. ◆ ORGANIZATIONAL IMPACTS:➟ Managed relationships with distributors and dealers and established a seamless distribution and retail strategy for each market, ensuring sufficient product availability for retail stores.➟ Collaborated with logistics, product managers, and sales managers to ensure expedited fulfillment of orders. ➟ Surpassed $40M sales target yearly and delivered $55M sales in 4th year. Expanded distributor account base from 5 to 11.

Suwon-Si, Gyeonggi-Do, Kr

SAMSUNG ELECTRONICS | United Arab Emirates, 2007 – 2012Sales Manager (2010 – 2012)◆ SCOPE: Led and expanded retail sales of visual display products, including LED, LCD, and plasma televisions within the UAE, accountable for $80M in revenue. ◆ ORGANIZATIONAL IMPACTS:➟ Expanded the right channel mix and drove market research, competitive analysis, and pricing strategies.➟ Led retail and trade marketing plans, including below the line promotional, advertising, marketing, and retail management activities.➟ Identified new business opportunities aligned to market trends and consumer data and launched new products to market.➟ Developed “Lunch in Market,” to connect with retailers and track product placement, displays, and marketing collateral to ensure prominent placement within stores, which increased sales initially 26% and contributed to revenue growth from $25M to $80M.➟ Onboarded 7 new independent retailers to carry the Samsung line of televisions.➟ Drove numerous product launches, including the Samsung Smart TV product line and marketed the new products across all platforms, including TV, radio, billboards, etc. ➟ Key player in the launch of Samsung retail stores, providing expertise in design and functionality of the audio/visual department.➟ Transformed division’s sales performance and business model by introducing retail-focused strategies that embodied the customer experience, eliminated the distributors, and produced higher profit margins.

Suwon-Si, Gyeonggi-Do, Kr

◆ SCOPE: Drove sales of Samsung television products, managing relationships with distributors and the top retailers. ◆ ORGANIZATIONAL IMPACTS:➟ Monitored inventory at each retailer, placed orders to ensure consistent product availability, and tracked sales. ➟ Ensured pricing structures and promotions were implemented at each retail location.➟ Purchased merchandising space within stores and oversaw the display of marketing collateral/POS materials to ensure consistent brand messaging and generate consumer awareness and engagement with the products.➟ Recognized by delivering the highest standalone DVD sales and consistently achieving KPI targets.➟ Increased the digital audio/visual business from $3M to $8M annually.Product Sales Executive (2007 – 2009)◆ SCOPE: Managed pricing and supply chain strategies for home theatre and digital audio/visual products to expand the product line in the market. ◆ ORGANIZATIONAL IMPACTS:➟ Increased sales, exceeded sales targets, and earned ‘Sales Professional of the Year’ award 2 times.

Master Of Business Administration - Mba, Marketing

Bsit, Information Techonlogy And Management Studies

O Levels, Business Administration And Management, General