Muhammad Hadi Alathas Email & Phone Number

Jakarta, Indonesia

- Pioneered shifting from traditional project management to a product management framework, increasing organizational agility and enhancing customer-centric approaches.- Led the ideation, development, and launch of innovative mobile banking products, aligning with customer demands and business goals by focusing on modules QRIS and credit cards.- Strengthened partnerships across development, design, and marketing teams, ensuring cohesive product strategies and efficient go-to-market executions. - Delivered workshops and training sessions that elevated the team’s product management skills, fostering adherence to industry best practices and raising the team’s performance standards by 35%.- Managed the integration of user feedback, testing, and data analytics into the product lifecycle, driving continuous improvements that enhanced user satisfaction.- Initiated the practice of distributing detailed release notes for each app update to employees and customers, enhancing transparency and user satisfaction.- Established weekly internal sync-up meetings, fostering a collaborative culture and ensuring alignment across projects and created a comprehensive project tracker, centralizing project monitoring and increasing trasnparency.

Jakarta, Jakarta, Indonesia

CT Corp Digital is part of CT Corp, the largest & growing consumer conglomerate in Indonesia. At CT Corp Digital, we work on developing new business lines and digitally transforming the Group into the most consumer-centric business. As Product Lead, I have responsibilities to:- Led, managed, and mentored the member's product team, which consisted of the product manager and UI/UX Designer, and allocated them in the most effective & efficient way to achieve company goals through the product.- Directed and mentored a diverse team of product managers and UI/UX designers, optimizing team composition and workflows to surpass company goals in product development and user experience enhancements.- Spearheaded the design and development of a comprehensive Marketplace platform, integrating customer and seller apps, an admin site, financial, and refund systems, ensuring timely readiness for public launch.- Provided pivotal support in digital project implementations across CT Corp Digital, enhancing product design and UX guidelines.- Established a foundation for team culture and improved the product design process, fostering a collaborative environment that elevated the design function and streamlined processes, resulting in a 40% increase in operational efficiency.- Developed and implemented product team branding strategies, significantly reducing high turnover rates by 20% and enhancing team engagement, making the team a more attractive prospect for potential recruits.- Introduced standardization for Product Requirement Documents (PRD) and Jira tasks, making requirements clearer and more accessible to all stakeholders. This led to a 30% improvement in cross-team understanding and project execution efficiency.- Overhauled the management of PRD, UI/UX design, and product documentation, ensuring all materials were easily accessible and structured. This initiative improved stakeholder engagement with product documentation by 50%.

Jakarta, Indonesia

As Senior Product Manager, I have responsibilities to:- Crafted and executed a comprehensive roadmap for marketplace implementation, from ideation to MVP development to acquiring product market fit and scaling product growth.- Partnered with the business teams to define critical metrics, goals, and go-to-market strategies, ensuring alignment with overarching corporate objectives.- Led the prioritization of product features in an effective manner, managing product requirements to achieve optimal product-market fit. This focus on strategic feature development accelerated the platform's adoption rate.- Oversaw the building and development of scalable, customer-focused solutions, including a customer-facing app and an enhanced promotion system, delivered within the agreed timelines.- Utilized Agile methodology to develop and execute a detailed product roadmap, ensuring timely delivery of product initiatives and adaptations to market changes.- Defined and prioritized product requirements based on rigorous analysis of business metrics and potential impact, establishing clear timelines for delivery. This systematic prioritization led to a 10% improvement in operational efficiency.

Greater Jakarta Area, Indonesia

Blibli is one of the top e-commerce companies in Indonesia that provides many categories of products, such as Retail, Digital, Travel, and omnichannel. As Product Manager Lead in Checkout & Promotion, I have responsibilities to:- Led a dynamic cross-functional team of 16 members, including UI/UX designers, developers, and QA testers, driving product conception, launch, and iterative improvements. This collaboration resulted in streamlined product.- Revamped the website’s cart, checkout, and thank you pages, leading to a 5% reduction in checkout drop rates. This initiative directly contributed to improved customer retention and increased transaction completion rates.- Overhauled the promotion system, enhancing its capability to support various campaigns effectively. This upgrade led to a 20% reduction in promotion-related errors, significantly boosting campaign efficiency and customer satisfaction.- Engineered improvements in the promotion system, enabling the execution of complex marketing campaigns. This strategic enhancement played a crucial role in meeting and exceeding sales targets by aligning promotional activities with customer expectations and market trends.

Lebak Bulus, Jakarta

Sophie Paris is a fashion and beauty company that aims to change people’s lives with its direct-selling system. As Product Manager, I have responsibilities to:- Executed the digital transformation efforts, successfully digitizing the company’s product offerings and business model to align with modern market demands and strategic objectives.- Oversaw the design and development of the Sophie Paris website and mobile platforms, driving a significant increase in company revenue, sales, and member acquisition through strategic digital asset management.- Created digital activation and online registration processes, resulting in a 60% surge in user acquisition and significantly expanding the company's digital footprint.- Worked closely with the Sales & Marketing team to meet and exceed sales targets and member acquisition goals, evidencing strong cross-functional leadership and team synergy.- Enhanced the website's user experience, particularly in login and membership activation functionalities, boosting online customer activity by 25% and reducing complaints, thereby improving overall customer satisfaction.- Analyzed user behavior and feedback to inform continuous improvements and growth strategies for Sophie Paris's online platforms, ensuring a responsive and user-centered digital experience.- Managed the development and release of new features across all digital properties, aligning with the Sophie Paris digital strategy and user feedback, to enhance platform functionality and user engagement.- Implemented Agile and Scrum project management methodologies, maximizing the efficiency and output of the development process, and ensuring timely delivery of digital projects.

Cibubur, Jakarta

Madina Technologies is technology company which focuses to develop digital products. We created a photography application in Windows Phone. As Founder & CTO, I have responsibilities to:- Developed and managed a mobile application resulting in more than 2 million downloads in Windows Phone stores.- Spearheaded the development and management of a pioneering photo editor application for Windows Phone, achieving over 2 million downloads and securing a leading position in the app market.- Conducted in-depth market trend analysis, driving a strategic marketing and feature enhancement plan that resulted in an average of 5,000 daily downloads, highlighting the application’s growing popularity and user engagement.- Introduced premium features and optimized customer experiences, directly contributing to a 10% increase in revenue and demonstrating the effectiveness of targeted enhancements in driving financial growth.- Orchestrated comprehensive marketing campaigns, propelling the application to Rank #1 in the Photo App category on the Windows Store in Indonesia, Portugal, and Turkey, elevating brand visibility and market leadership.- Collaborated and implemented white labels with high-profile international corporations and government entities, including Coca-Cola and the Bandung government, leading to customized app versions for their major campaigns and goals.

Jl. Cibitung, Jakarta

Rekacita Viamata is production house company that was changing their business into digital platform. They developed app named as Kwartu, the android application to make digital name card. As Android Developer, I have responsibilities to:- Successfully translated design wireframes into high-quality Java code, ensuring the on-time launch of mobile applications, which enhanced user engagement by 20% within the first three months post-launch.- Proactively identified and resolved over 100 critical bugs in the company's native Android applications, leading to a 50% reduction in app crashes and a 30% improvement in performance metrics.- Spearheaded developing and integrating 10+ new features in existing applications, resulting in a 40% increase in user retention and a 25% boost in daily active users.- Conducted comprehensive analysis and evaluation of emerging technologies

Master Of Business Administration - Mba, International Business

Master'S Degree, International Business

Bachelor'S Degree, Information System

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Diploma Of Electrical Engineering, Information Technology

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Graduate Certificate In Software Engineering, Computer Software Engineering