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To me, its all about the people. I thrive in empowering individuals to be the best they can and want to be. As a results-focused data driven growth advocate, I have a clear track record of fostering change to accelerate team effectiveness and diversity, profitable growth and digital transformation driving exceptional and consistent customer experiences.I am highly effective in working with cross functional leaders and successfully navigating matrixed and decentralized organizations. I use data to make decisions and have strong financial acumen with expertise in consumer and commercial marketing and, P&L management. I have experiences in B2B, B2C, and B2B2C, with an ability to simplify and execute quickly, as demonstrated by over 26 years of mainly GE / SYF experience. I have a bias for action, even with incomplete data.
Capital Bank
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Svp Head Of Product And InnovationCapital BankAlpharetta, Ga, Us
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Svp Head Of Product & InnovationCapital Bank Feb 2023 - Present- Secured credit card growth through rewards, incentives, overall value prop / loyalty enhancements - Secured card pricing enhancements though annual fees, deposit thresholds, and LF, NSF, APR- Graduation strategies to unsecured card, credit line increases, auto and personal loans, and path to homeownership.- Ease of doing business through mobile wallet / digital issuance, alternate funding sources such as Paypal / Venmo, ACH, etc. and payments through debit card.- Innovation through credit builder products, online marketplace, etc. for access to 100MM+ credit challenged consumers
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Vp Product Management & Regional General ManagerYgrene Energy Fund Sep 2021 - Mar 2023Miami, Fl, UsAs part of Executive Leadership Team, led P&L, built products, and drove digital / direct to consumer marketing to broaden value proposition with new innovative solutions.Selected Contributions:• Introduced first ever soft credit pull for PACE product which gives ability for property owners to apply AND fund with no hard credit pull / impact to credit score … 18% lift in apps • Innovated with unsecured product through lending fintech platform (API based online marketplace) to provide one stop shop to customers … concept to revenue in 5 months!• Optimized digital channels (less TV / radio, more paid digital and SEO) to increase direct fundings 19%, reduce CPA 5% and increase ROI 12%.• Led CA P&L (2nd largest) including team of 15+ sales team ... simplified sales commission model to drive transparency and true pay for performance outcomes.• Led organizational restructure to match revenue to expense and owned controllership & cash flow management … Drove debate on price / volume sensitivities to optimize rates / buy downs.• Hired and mentored a team of high-powered individuals to accelerate growth focusing on platforms and products that drive speed to market, rapid testing, and razor like focus on ROI enhancement. -
Vice PresidentSynchrony Financial May 2015 - Aug 2021Stamford, Connecticut, UsVice President, Lifestyle Markets, 2015 – PresentI developed C-level client relationships across multiple retail segments (Power, lawn and garden, sports, jewelry, sports, sewing and music). Led and motivated 10+ dynamic professionals to deliver innovative, digitally integrated products to lifestyle segment customers – both B2B and B2B2C.Selected Contributions:▪ Introduced successful acquisition, loyalty, lifecycle, and digital programs to produce 4 – 6Xindustry / client growth.▪ Maintained double digit growth in COVID-19 era, one of the few portfolios in company to show growth, including an impressive 50%+ growth rate in power sports segment.▪ Expanded department from 2 to 10 professionals in short timeframe and grew assets by 60%.▪ Optimized marketing budget of $10MM+ to focus on higher ROI campaigns resulting in overall net payback of $20+ (i.e., every dollar spent producing $20+ in incremental sales).▪ Grew card penetration for different clients by 300 to 500 bps.▪ Launched expanded digital capabilities, including driving more acquisitions, better integration with client apps and websites, and greater adoption of applying for and paying for cards on mobile devices.▪ Drove strike zone focus enabling business to deploy time, resource, and monies to the best profitable growth opportunities -
Senior Marketing LeaderGe Capital Apr 2010 - May 2015Norwalk, Ct, UsAcquisition Marketing Leader, 2010 – 2015Oversaw client acquisition projects for Sam’s Club and introduced creative strategy to grow client base for four consecutive years. Created extraordinarily successful promotional strategies.Selected Contributions:- Utilized innovative technologies and instant savings promotions to drive new accounts 5X.- Updated the acquisition value proposition to deliver $8B in sales over 4 years. Supported development of best-in-class products that won three Loyalty 360 awards and was the catalyst for a multi-year contract extension and portfolio growth.- Delivered the first chip card program at Synchrony.- Led 3 person new account acquisition team for Sam's Club credit- Leveraged multiple channels - in club credit events, quick screen, direct mail, internet- Managed $25MM + budget to drive profitable growth- Drove usage & loyalty through innovative CRM & card reward schemes - Interfaced with field sales to drive data based operating rhythm with Operations & Membership -
Vice PresidentGe Capital Apr 2005 - Apr 2010Norwalk, Ct, UsVice President, Strategic Marketing, 2008 – 2010As the Vice President of Strategic Marketing for the Commercial Finance division of GE Capital, I crafted and executed a comprehensive services strategy that generated $140M (10%) in additional income. Chief Marketing Officer, 2005 – 2008I developed new expansion strategies based on data from market research and customer inputs. Additionally, I initiated a stronger link between the teams that focused on resellers, OEM, healthcare, and public finance, resulting in a $50M sales gain. Some specifics for VP strategic marketing:- Develop new products and services- Commercialize large cross business cross platform initiatives- Coordinate with segmentation, commercial excellence, pricing disciplines within marketing- Act as interface with sales, risk, ops, & asset management- Drive Growth & Innovation council sessions with CEO and leadership teamSome specifics CMO Technology Finance- Lead GE imagination breakthrough initiatives to grow tech finance business- Own segmentation, targeting, VOC, & value proposition development for the entire tech group- Drive new products and services - Identify white spaces for partnership opportunities across the entire supply chian- Push innovative solutions to key customers working side by side with sales- Assist develoment of fullfillment, compensation, & soft finance policies and procedures
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General ManagerGe Capital Sep 1999 - Apr 2005Norwalk, Ct, UsGeneral Manager, 2003-2005Following a major transition in the business unit’s sales department, I joined the Medicare Supplement group to generate new business, streamline costs, and create efficiencies. As part of my successful performance with the group, I cultivated relationships with Medicare Supplement clients to garner $7M of new revenue. Product Lead, 2002-2003I grew production to $10M since inception by overseeing the organization’s major product lines and implementing efficient and lean production processes. Leads Efficiency Manager, 2001-2002Working with regional leaders, I created a new leads process that resulted in increased field sales efficiency and additional revenues of $48M.Some specifics for General Manager - Medicare Supplements- Complete P&L ownership for med supp product line- Responsibility for sales, risk, actuarial, operations, legal & compliance- Front end growth through MGA / BGA structure along with captive sales force- Back end outsourcing of administration to TPA- Pricing and annual rate increase responsibilitySome specifics for LTC product manager- Ownership of product development process- Coordination with all functions- Approval from senior management through tollgates
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AuditorGe May 1997 - Sep 1999Boston, Ma, UsGE Corporate Audit StaffAudited various GE business units in US and EuropeFocused on compliance, financial, process improvement / six sigma, risk management, & Y2KInterfaced with CEO and CFOs on 4 months rotations to not only present findings but work with local teams to put corrective actions / frameworks / process improvements in place. -
EngineerPaktel Limited 1993 - 1995Engineering planning & managementSourcingInfrastructure sourcing and setupBudget planning
Muhammad Haider Skills
Muhammad Haider Education Details
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Texas Mccombs School Of BusinessMaster Of Business Administration - Mba -
Texas Mccombs School Of BusinessFinance
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Pakistan Naval Engineering CollegeElectrical Engineering
Frequently Asked Questions about Muhammad Haider
What company does Muhammad Haider work for?
Muhammad Haider works for Capital Bank
What is Muhammad Haider's role at the current company?
Muhammad Haider's current role is SVP Head of Product and Innovation.
What is Muhammad Haider's email address?
Muhammad Haider's email address is mu****@****ene.com
What is Muhammad Haider's direct phone number?
Muhammad Haider's direct phone number is +120358*****
What schools did Muhammad Haider attend?
Muhammad Haider attended Texas Mccombs School Of Business, Texas Mccombs School Of Business, Pakistan Naval Engineering College.
What are some of Muhammad Haider's interests?
Muhammad Haider has interest in Children, Economic Empowerment, Education, Health.
What skills is Muhammad Haider known for?
Muhammad Haider has skills like Financial Services, Commercial Leasing And Lending, Private Label Credit Cards, Leadership, Management, Outsourcing, Segmentation, Product Development, Pricing, Finance, Sales, Marketing Strategy.
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