EVOLVE! MUSIC | EXPERIENCE | ENTERTAINMENT

Lets Create!CONTENT | DATA | INFLUENCE

Heading a diverse portfolio of clients from MNCs to medium local entreprises across FMCGs, Retail & Technology• Lead new business acquisitions for Maxus Pakistan and provide strategic planning support for existing clients• Cultivating and managing client relationships, aligning stakeholder priorities and delivering integrated media strategies• Negotiating strategic partnerships across traditional, non-traditional and digital media, ascertaining high value properties for clients• Developing data driven annual and campaign-wise media strategies for clients across multiple industries and measuring their effectiveness through KPI trackingStrategy, Planning, New Business Development, Client Management, Training

Official Trainer under the Google Partners Academy programme for Pakistan

Focused on devising alternative advertising strategies for MNCs and large/medium local enterprises, ranging from FMCGs to Technology to Retail.• Production and Management of implementation recommendations for Client Partnerships, efficiently and innovatively in coordination with Offline, Digital and Buying Managers • Monitoring and Ensuring accomplishment of Client Partnership deals through relevant KPIs for campaign success • Stakeholder Management, including negotiation, consensus building and execution across client portfolio • Develop compelling and business focused media strategies driving up consumer awareness, sales and brand image scoresAchievements: • Winner of Maxus Magnets 2016 for the “Most Magnetic use of Branded Content” for All Girls Band at Nescafe Basement Season IV• Winner of “Best Activation Strategy” at GroupM South East Asia New Me Awards 2015 for Nestle’s tea creamery Nestle Everyday• Winner of “Media Innovation Award” at PAS Awards 2014 for Nescafe Basement season II

• Account management and creative idea conceptualization for marketers & advertisers• Development of theme and event execution design, including budgeting and vendor management

Trainer – School Managers Professional Development Programme / Career Advisor• Developed & delivered trainings for School Managers in line with their professional development needs• Provided career advice to high school students

Assurance