Regional Senior Data Analyst
- Working as a Senior Data Analyst in Data Team of Daraz (subsidy of Alibaba and largest ecommerce platform in Pakistan ,Bangladesh, Srilanka, Nepal, owned by Alibaba) , forming strategies, forecasting traffic, analyzing data and designing Dashboards. - Earned a Promotion and new responsibilities and accountability of looking after CRM, Customer Experience and later on Marketing Subsidy KPI and their improvement.- Achieved 90% accurate forecasting of department targets and lead and managed CRM and experience initiatives and KPI while overseeing a team of junior Data Analysts. - Boosted customer retention by 40% by spearheading a comprehensive retention strategy project in collaboration with other departments. - Improved Net Promoter Score (NPS) by 7% through the launch of a sentiment analysis project using OpenAI API and Python libraries like (GPT-Neo, Flair, and CardiffNLP). - Reduced CRM expenses by 70% (from $6M to $1.5M annually) by implementing cost-saving measures in collaboration with Cyber Security. - Deployed an AI Model with 80% recall-prediction accuracy (Delivery Delay Model and Customer Goodwill Score), utilizing ML techniques, Artificial and Recurrent neural networks, and time series analysis, in partnership with the Data Science team. - Accomplished major milestones, like increasing subsidy cost savings by 16%, reducing refund timelines by 30%, and other significant improvements by analyzing data through statistical methods and visualizations, including trend lines, bar graphs, pie charts, and heatmaps. - Achieved a 20% reduction in computational and operational costs by optimizing SQL queries and python scripts, data modelling and building ETL pipelines on platforms such as Data Studio (Alibaba, Big Query etc), designing dashboards using BI tools (Alibaba FBI, Looker etc), managing projects effectively with Jira, and enhancing user engagement interfaces through Figma and Miro.
