Muhammad Irtza Email & Phone Number

Lahore, Punjab, Pakistan

Developed and executed comprehensive marketing plans, aligning with business goals to drive engagement and increase brand awareness.Conducted thorough market research and competitive analysis to identify trends, inform strategy, and create targeted campaigns.Defined ICPs and segmented audiences for tailored messaging, enhancing customer engagement and targeting precision.Supported brand-building efforts by implementing foundational branding principles across digital channels to strengthen brand identity.Managed social media accounts, creating content and growing engagement to elevate brand presence and community interaction.Executed technical, on-page, and off-page SEO strategies, including link-building campaigns, to improve search rankings and site traffic.Utilized CRM tools to track customer interactions, drive engagement, and support sales funnel optimization.Led cross-functional projects from inception to completion, ensuring timely delivery and alignment with marketing objectives.Developed and implemented content calendars, aligning blog posts, email newsletters, and social media content with overarching marketing goals.Oversaw Google Ads, Facebook, and LinkedIn ad campaigns, optimizing for cost-per-click (CPC) and return on ad spend (ROAS).Designed and launched email campaigns with personalized content, utilizing automation tools to streamline workflows and enhance engagement.Conducted A/B tests on website elements, landing pages, and ad creatives to improve conversion rates and user experience.Regularly analyzed campaign performance, creating dashboards and reports to guide data-driven decisions and optimize future strategies.Engaged with customers and handled online reviews, ensuring positive brand representation across digital channels.

Researched and wrote content for landing pages of the website.Developed branding strategies and wrote content for social media marketing campaigns.Researched & created multimedia content (branded posts & videos) for global branding.Wrote several technology and audience-based blogs to increase inbound leads of the company.Worked on website strategy, optimization, and inbound lead generation to increase conversion rate of the leads.Devised and executed SEO strategy and tracked keywords performance using tools like SEMRush and Ahrefs. Collaborated with external parties cross-functionally to identify new opportunities for overall brand awareness.Collaborated with internal teams to create website landing pages (content & design) and optimize user journeys.Setup, managed, and optimized social media channels to increase the number of followers organically. Worked with marketing manager to create branded profile presentations (design & content), service decks & case studies. Implemented successful branding strategies like social media campaigns (pictorial & video) to set the right branding voice.Collaborated & helped clients to post reviews about the company on platforms like Clutch & GoodFirms to increase the brand's global reach as well organic traffic on the website.Analyzed data from social media channels (especially company’s LinkedIn page) to provide insights for new campaigns and branding strategies.

Pakistan

Pakistan