Develop and implement comprehensive brand marketing strategies to achieve business objectives.Recruit and Lead a talented team of marketing professionals to deliver exceptional results.Manage all aspects of brand marketing, from budget allocation to campaign execution.Build strong relationships with internal and external partners.Stay ahead of industry trends and identify new growth opportunities.Develop NPD and Innovation Pipeline for on-going and seasonal periods.

Lead conversion rate optimisation and web design initiatives resulting in 3.7% conversion rate in the first year from launch.Implemented complete marketing strategy and planning - Google Advertising (Search and Shopping), Social Marketing, SEO, and Email Marketing resulting in 10x traffic month on month in the first year, working on improving retention rate.Recruited and leading the marketing team a paid marketing agency to handle day-to-day paid and organic marketing operations.Responsible for P&L and budget management.

Leading Strategic Planning and Implementation for Tabii Global Brand Launch across US, UK, Australia, Canada and South Africa.Contracted and briefed local UK Agency (MMC) for launch implementation to specific audience groups, as well as collaborated on strategic planning for launch implementation in the US.Briefed Creative for Development of Global Brand Ad across ATL and Digital.Leading and managed the Marketing team on planning and implementation, as well as collaborated with Product, PR, and Content teams.

Recruited, Lead and Mentored the team responsible for developing and executing campaigns, facilitating partnerships and leveraging influencers to promote TRT World's content worldwide.Created a budget tracking and reporting system and dashboard on Google Sheets, tracking KPI's and money spent by day, week, month and year.Briefed development of all creatives and lead the Global launch of the TRT World brand across all digital platforms. Some campaigns won accolades at the Webby and Lovie Awards.

Lead Channel Re-branding and Brand Architecture for BBC Arabic and Persian channels.Lead Overall Digital Marketing Strategy - Always-on & Campaign-Led for Paid Search and Social channels.Lead the launch of various TV, Radio and Digital News Products for Urdu, Arabic, Persian and Pashto BBC Channels.Managed one Marketing Exec, Internal Creative Team (3 people) and ongoing relationships with Media and Digital Agencies

Launched “Hot & Spicy” and “Biryani” product ranges into UK’s top 4 retailersExceeded digital targets achieving 4x followers on Facebook and 2x on Twitter.Delivered £1m net NSV for both projects in the first year.Managed one Exec & relationship with Digital, Creative and Media agencies

Delivered new innovation projects on the Twix and Maltesers brands with overall net NSV of £5m in the first year.

General brand management - Short-term Contract

Lead a project for a premium brand launch for the Aromat Flavouring Brand in South Africa.Delivered the final packaging and product proposition for Stock Cubes Innovation in Central Africa, working with R&D to establish the correct amount of nutrients to include in the product without compromising the P&L and ensuring efficacy.Lead all marketing input into optimising the value chain of the Soup and Stock Cube Category. Worked with Cross-functional team on the Value Chain Analysis of the Food Category.

Responsibilities:Initiated and led the launch of Lux Liquid Handwash format across the Region (5 countries), from idea to shelf (Packaging design, development and marketing). (contributing over €7m incremental Turnover). Delivery of complete alignment of New Lux Brand Identity with all artwork, products and marketing across the Region. Full P&L and budget responsibility for the brand, NPD and marketing delivery.Mentor of junior member of team on leading NPD projects and marketing activity.Achievements :Achieved a Unilever Oscar Award for exemplary leadership of the Liquid Handwash Project in 2006.

Responsibilities:Fully managed the Award-winning “FHM 100 Sexiest Women in the World” Activation in which Axe was a partner three times in 2005 and 2006.Led the launch of all ‘Limited Editions’ NPD’s (over 6 new variants across 3 years) Full P&L and budget responsibility for the brand, NPD and marketing delivery.Achievements : Played a significant role in increasing Axe’s Turnover from R80m to R110m during my tenure on the brand as well as sustaining a double-digit market value growth of +/- 20% month-on-month.Initiated and developed the entire Axe website from idea to conception with Digital Agency. Initiated, briefed and Lead the “Get a Girlfriend” Campaign which won Gold, Silver and Bronze awards at Cannes for TV, Radio and Print Advertising.Digital Media Champion during tenure on the Axe Brand

Handling the Marketing and Public Relations of the Muslim Students Organisation and the causes it represents. Marketing and Advertising the organisations activities on campuses in the Gauteng Area - University of Johannesburg, University of the Witwatersrand and University of Pretoria.

Worked Part-time providing IT support to all of the University staff.