Guides the strategic direction of design initiatives, fostering collaboration and Ai innovations.

As a design services director my role is guiding the overall design direction of all the company projects. I lead the design process for digital products, ensuring that the user experience is intuitive, engaging, and visually appealing. This involves collaborating with cross-functional teams, setting goals, and establishing the overall vision for the products. also I manage the user experience team, ensuring that the products meet customer needs and expectations.

- Leading and managing a diverse team of 15+ designers, copywriters, motion designers, and UI/UX designers across multiple countries including Egypt, KSA, Kenya, Nigeria, and the USA.- Spearheading the creation of innovative TVC concepts for big marketing campaigns.- Developing impactful social media content across various platforms and regions.- Driving seamless product design UI/UX implementing design systems and guidelines.- Collaborating with Product Managers to enhance the user experience of our app.- Directing photoshoots and video shoots .- Crafting effective performance marketing campaigns and dark ads to boost sales, engagement, retention, leads, and customer behavior across different countries, platforms, and formats.- Ensuring consistent visual identity across all countries of operation.- Managing people and culture-related initiatives, including hiring, performance reviews, and compensation.- Playing a pivotal role in the deck design for the successful 2022 fundraise round within the team.

- Educate students in various art forms, encompassing drawing, painting, lettering, and art history.- Foster the development of aesthetic concepts and appreciation, enabling students to make informed judgments about art.- Display proficiency in teaching techniques through practical demonstrations in drawing and painting.- Exhibit expertise in diverse artistic methodologies, including those by renowned masters.- Possess comprehensive knowledge and application of design elements and contemporary art principles.- Deliver personalized and small-group instruction to tailor the curriculum to the unique needs of students with differing intellectual and artistic capacities, facilitating a wide range of instructional activities.

- Collaborate with the brand team to generate innovative ideas for company branding, promotional campaigns, and marketing communications.- Stay updated with the latest marketing techniques by evaluating trends and analyzing new data.- Provide timely and professional assistance to clients, addressing their queries and resolving issues.- Devise and execute customized marketing plans to meet the unique requirements of individual clients.- Establish brand standards and implement procedures to ensure all products align with the brand identity.- Oversee the daily workflow of the department, assign project tasks, and monitor deadlines and budgets.- Craft exceptional and persuasive copy that fulfills clients' specifications.Notable clients I have worked with include:Jaguar Egypt, LandRover Egypt, Bentley Egypt, La Poire, Beano's Cafe, Cemex, Bingo Toys, Or, Daniel Hechter, Abu Auf, HD Bank, Mashreq Bank.

- Member of the founding team of "Shahid" the biggest streaming platform in MENA and Africa.- Designing journalists and editors requirements for on-screen/online visual concept creation- Creating, Developing and maintaining mbc various channels identities.- Editing videos and audio files for on-screen/online publishing- Working as part of a creative team including copywriters, photographers, editors, designers, journalists, web developers, and marketing specialists- Creating visuals and strategies for social media teams- Designing infographics and motion graphic videos- Website design- Video shooting - Art direction for on-set locations-Character design.

- Reinforce lessons presented by teachers by reviewing material with students one-on-one or in small groups. - Enforce school and class rules to help teach students proper behaviour.- Help teachers with record keeping, such as tracking attendance and calculating grades.

- My role was to paint a mural painting which gives the appearance of three-dimensional, or photographic realism.- Redesigning/Re-planning Interiors of houses and buildings to be able to make a modern artistic decoration.- Offering Consultancy for art buyers.