Focus: Digital Channel Management & Marketing AutomationHighlights-Over $1.5M annual new B2B revenue consistently attributed to digital marketing and sales pipeline automation efforts.-Orchestrated global multi-channeled marketing campaigns, boosting awareness of new product features by 20%.-Drove rebranding campaigns from RFP to launch, increasing engagement, lead generation, and website traffic by 2x.-Led CRM cleanup effort, improving lead quality, segmentation, automation, and data analytics by 40%.Description-Plan and execute marketing campaigns across our digital platforms – email, social and website. Including, but not limited to, working with product marketing and business teams to develop editorial calendars. -Create and manage content for our digital platforms. Content creation includes writing blogs, emails, social media posts and copy for the website. -Analyze performance data on marketing materials (via HubSpot and Google Analytics) and optimize strategies as needed. (Reporting) -Work closely with our global business teams to execute multi-touch campaigns for target audiences, and to drive internal adoption of sales tools in HubSpot. -Marketing Operations – serve as the lead for special projects such as migrations or upgrades, ensuring digital platforms (website, social, HubSpot) are up to date/functioning as needed. (Infrastructure) -Special Projects in partnership with Head of Marketing, such as brand initiatives, event production, video content, etc.

Focus: Brand Development, Marketing Strategy & Digital Channel ManagementHighlights-Increased digital channel engagement by 3x through paid and organic strategies and redesign efforts.-Developed the new EBCF brand and MarCom strategy, bolstering new mission, vision, and values.-Directed agency partners in content and campaign development, increasing donor engagement by 50%.-Established go-to-market strategies for programmatic initiatives in collaboration with city and community constituents.Description-Oversaw management, maintenance and optimization of www.ebcf.org.-Integrated content and engage with influencer groups to grow web traffic.-Generated, edited and published content (original & curated images & video) that builds meaningful connections that inspire and encourages brand engagement.-Led content marketing and social initiatives online and offline to drive stakeholder engagement.-Managed social and paid advertising to increase engagement and test audience segments.-Developed social performance metrics and recommend optimizations.-Effectively communicated the EBCF brand story by presenting a connection between the issues impacting the East Bay region and our programmatic strategy and organizational vision.-Oversaw development of quarterly digital newsletter to support key foundation initiatives and spur brand and community engagement.-Worked closely with cross-departmental staff to create and distribute content that supports our philanthropic vision.-Created quarterly editorial calendar that aligns with brand, program and organizational pillars.-Embraced hands-on approach and provided marketing and communications support for events.-Maintained regular communication with internal staff to understand programs, initiatives, priorities.-Leveraged regional data insights & social media metrics to amplify power of relevant content among core audience segments.

Focus: Marketing Coordination and Project ManagementHighlights-Secured over $2 million in donations through holiday-specific cross-channel marketing campaigns.-Led successful branding and digital campaigns, increasing student-applicant pool by 50%.-Managed event marketing and logistics, resulting in a 25% increase in attendance and engagement.-Developed campaign-specific PR strategy, boosting media coverage by over 20%.Description-Managed execution of cross-channel marketing campaigns, from creative brief to launch.-Coordinated campaigns generating millions in revenue from existing donor base.-Led creative project kickoffs with internal stakeholders and agency representatives.-Managed internal and external events, including logistics, communication, and promotion.-Wrote copy for blog/email articles, outdoor/online ads and press releases.-Created and edited style guides, microsites content, funding proposals.-Managed partnerships with ad networks for out-of-home ad campaigns.-Compiled marketing analytics data and performed calculations on key KPIs.-Managed press contact database and corresponded with local news and media outlets.