Growth Marketer | Data Driven | People’s Person | Optimization Consultant | Creative Powerhouse | Brand SpecialistBusiness savvy, accomplished marketing leader with 14+ years of experience in developing & deploying result driven marketing strategies for Pakistan’s top brands across multiple categories and media. Exceptional interpersonal skills dedicated and adaptive collaborator with analytical, creative problem-solving and leadership skills to work effectively across all levels of an organization including C-Suite and Board. Thrives in diverse, deadline-driven, fast paced environments while pushing creative limits and achieving company goals and objectives. Proven professional with extensive experience in sales, product development, brand management, performance marketing, customer value & lifecycle management and the use of analytics to drive sales and conversions