• Responsible for the strategic product development and lifecycle management of a diverse portfolio catering to both Consumer and Business segments. This entails overseeing development and enhancement of voice, data, Mobile Broadband (MBB), and enterprise products• By leveraging comprehensive market research, industry insights, and customer feedback, I drive the ideation, conceptualization, design, and implementation of innovative offerings that align with the ever-evolving needs and preferences of our target audiences. Throughout the product lifecycle, I orchestrate rigorous testing, monitor performance metrics, and facilitate continuous improvements to ensure optimal user experiences and sustained market relevance• Effectively lead and supervise the Product Management function, diligently managing and inspiring cross-functional teams with a focus on delivering impactful outcomes• Collaborating with technical teams across diverse platforms to explore and assess innovative solutions aimed at enhancing the customer experience• Execute and deploy modifications to network infrastructure, commercial products, and customer processes in strict adherence to Government Directives• Facilitate seamless digital integration with various alternate channel partners, banks, Mobile Financial Services, payment gateways, and platforms via web services such as SOAP and RESTful based APIs. This strategic collaboration aims to amplify product subscriptions and recharge capabilities, fostering enhanced customer engagement• Forge strategic partnerships with diverse OTT service providers and FinTech companies, including esteemed entities such as Google, Facebook, WhatsApp, Telenor Bank, Mobilink Micro Finance Bank, and Careem. These collaborations are driven by a shared vision to elevate customer experiences, facilitate seamless customer interactions, and drive growth in product subscriptions and recharge volumes

• Managed largest portfolio of customers with more than 10 Million customers with approx. 45% of revenue share• As part of my responsibilities, I excel in preparing comprehensive business cases and product papers for new products and campaigns• System developments of products and campaigns according to approved product paper mechanics• By leveraging my expertise in software development and project management, I ensure that the proposed functionalities and features are effectively implemented within the defined timelines and project scope• Execution of products and campaigns in staging and production environment after critical testing• Formulate and implement product communication strategies through Above the Line (ATL) and Below the Line (BTL) channels.• Continuously monitor and analyze daily trends and performance of the segment, including key metrics such as active subscribers, churn rate, revenue, and traffic• Conduct pre and post campaign analysis to gather valuable insights that inform future decision-making processes.• Initiate and execute location-based offers in strategically identified areas, particularly in regions where Zong's market share is relatively low

• Conduct ad-hoc business analysis to assess the impact of price revisions, sales activities, promotional offers, events, and subscriber activity.• Prepare and deliver daily, weekly, and monthly dashboards to provide management with comprehensive visibility into various key performance indicators (KPIs).• Conduct in-depth analytics of company performance to identify underlying trends and consumer behavior patterns.• Analyzing value segments, Quality of Sales, Reactivations and Package performance at national, regional and city level.• Conduct competitor intelligence analysis to gain insights and forecast market trends in terms of revenue, subscribers, MOUs (Minutes of Usage), ARPU (Average Revenue Per User), ARPM (Average Revenue Per Minute) and DRPU (Data revenue per user)• Tracked, monitored, and analyzed various campaigns and effectively communicated the results to senior management for review and strategic decision-making• Conducted comprehensive analysis and reporting on the impact of strategic moves by competitors, providing valuable insights and recommendations to counter their actions.

In my role within the Marketing Operation department, I assumed key responsibilities including the management of marketing budgets for both Above the Line (ATL) and Below the Line (BTL) campaigns. This involved recording, tracking, and reporting of marketing expenses to ensure effective financial management. Additionally, I successfully executed sponsorships, outdoor events, and marketing campaigns, collaborating with vendors to ensure seamless coordination. To maintain smooth operations, I generated Purchase Orders, handled contracts, and efficiently processed invoices in a timely manner.

• Assessing overall control environment• Carrying out test of controls and other audit procedures• Forensic auditing • Contract vetting• Assessing adequacy of financial information provided• Making draft financial and HR reports/manuals for partner review• Writing official proposals