Muhammad Rahadi Prasetya Email & Phone Number

Jakarta, Id

Jakarta, Indonesia

2024: Handling drug store and H&B (Health and Beauty) channel: Guardian and Hero, Kimia Farma, K24, Century, etc, while still managing key premium outlet: Aeon and Grand Lucky2023:Managing Alfa Group account (Alfamart, Alfamidi, Dan Dan) and MTI/LMT Premium across Indonesia (Grand Lucky, Aeon, Chandra, Clandys, Smarco, etc.)Growing brand and category through consumer and category insight.Driving healthy, profitable, and sustainable growth through continuous improvement… Show more 2024: Handling drug store and H&B (Health and Beauty) channel: Guardian and Hero, Kimia Farma, K24, Century, etc, while still managing key premium outlet: Aeon and Grand Lucky2023:Managing Alfa Group account (Alfamart, Alfamidi, Dan Dan) and MTI/LMT Premium across Indonesia (Grand Lucky, Aeon, Chandra, Clandys, Smarco, etc.)Growing brand and category through consumer and category insight.Driving healthy, profitable, and sustainable growth through continuous improvement on Fundamentals (Availability, Visibility, Promotion) Show less

Jakarta, Jakarta, Indonesia

Leading brand and comms team, including Digital Marketing, PR & Event, and inhouse creative team to Drive Awareness and conversion of Paxel. A super-app, more than a logistics solution for a betterment of 200 million SME's in Indonesia by:1. helping SME's in upscaling their business through knowledge sharing and discussion by enabling growth through Paxel.2. Driving acquisition through robust and proven activity on Digital, utilizing and optimize personal data via CRM, and relevant… Show more Leading brand and comms team, including Digital Marketing, PR & Event, and inhouse creative team to Drive Awareness and conversion of Paxel. A super-app, more than a logistics solution for a betterment of 200 million SME's in Indonesia by:1. helping SME's in upscaling their business through knowledge sharing and discussion by enabling growth through Paxel.2. Driving acquisition through robust and proven activity on Digital, utilizing and optimize personal data via CRM, and relevant campaign.3. Increasing user app Stickiness and user LTV using user engagement platform (Clevertap)4. Exploring new service increase relevancy and better user experience. Show less

Jakarta, Indonesia

- Managing end-to-end brand building (BMI, Media, ATL, BTL, innovation) for Rinso Core plus Range: Rinso Matic, Rinso Active Fresh, and Future RInso Core + development and innovation.- Managing Always On (Socmed, website) for Rinso Masterbrand- Explore value transformation for Homecare Category.

Jakarta, Indonesia

- Establish e-commerce RTM from zero and make sizeable eCommerce business for Unilever Professional Indonesia (B2B), managing Tokopedia, Shopee, Blibli, JDID, Lazada, & ALfagift- Maintain E-Commerce Perfect Store to drive traffic and conversion- Accelerate traffic driving by improving conversion rate through On-site and Off-site investment to drive GMV.- Entering new channel by establish and develop Road to market in Health Care Channel.- Establish Road to Market in Outer Island… Show more - Establish e-commerce RTM from zero and make sizeable eCommerce business for Unilever Professional Indonesia (B2B), managing Tokopedia, Shopee, Blibli, JDID, Lazada, & ALfagift- Maintain E-Commerce Perfect Store to drive traffic and conversion- Accelerate traffic driving by improving conversion rate through On-site and Off-site investment to drive GMV.- Entering new channel by establish and develop Road to market in Health Care Channel.- Establish Road to Market in Outer Island to drive distribution.- Channel management for Outer Island market and Healthcare Channel- Implement Agile Working Process (Scrumban) for projects in Unilever Professional.- Agile working trainer. Show less

- successfully develop and deploy Unilever Professional Product Range (Sunlight, Wilpol, Vixal, Cif, RInso, & Molto) to the market, especially in Horeca, institutions, and other unconventional channel.- develop support needed by sales team to educate and induce trial to the operators. - drive trial and conversion for the operators through right communication and proposition.

Greater Jakarta Area, Indonesia

Managing product Innovation for Unilever Professional range (Sunlight, Vixal, Cif, Wipol, Rinso, Molto). Exploring business in unconventional channel (B2B) i.e Horeca and other channel

Greater Jakarta Area, Indonesia

Channel leader for Local Modern Trade / MTI, growing the business through fixing fundamentals (4P) and optimum trade spend management.

Greater Jakarta Area, Indonesia

aside managing Harpic, new additional role:1. Managing RB Pest Business and other category portfolio (Airwick, Tiga Roda, Finish, Brasso, Mortein). 2. White Space exploration: category size, business opportunity, product recommendation.

Greater Jakarta Area, Indonesia

Brand Management role: - Manage Harpic Brand, end to end from P&l, media, innovation, communication- Launched Harpic Bathroom (Harpic Pembersih Kamar mandi) as brand extension from Harpic Toilet

Yogyakarta Area, Yogyakarta, Indonesia

- Handle Modern Trade Channel in Central Java. Focus in 3 major cities: Jogja, Solo, Semarang as the biggest LMT/MTI Contributor to RB Indonesia Business - Manage Trading Term/Joint Business Plan which is second biggest contributor to all Trading Term account in RB- Part of Newspage program (Distributor Management System), pioneer in RB Indonesia

Pekan Baru, Bandung, Jakarta

learning real work experience in many area of expertise in day to day activitySales - Key Account - Trade Marketing - Finance - Supply - Marketing

Yogyakarta Area, Yogyakarta, Indonesia

- Become a part of Project Management Team in Basic Engineering Design (BED) and Front End Engineering Design (FEED) for JMI Concentrator Plant.- Compiling Rencana Kerja dan Anggaran Belanja (RKAB 2014) of JMI to be submitted to Ministry of Energy and Mineral Resources (ESDM).- Creating Business Case for top management as a comprehensive analysis tools for BoD decision making.- Establish communication with local and international company regarding JMI’s Pig Iron Plant Project.-… Show more - Become a part of Project Management Team in Basic Engineering Design (BED) and Front End Engineering Design (FEED) for JMI Concentrator Plant.- Compiling Rencana Kerja dan Anggaran Belanja (RKAB 2014) of JMI to be submitted to Ministry of Energy and Mineral Resources (ESDM).- Creating Business Case for top management as a comprehensive analysis tools for BoD decision making.- Establish communication with local and international company regarding JMI’s Pig Iron Plant Project.- Preparing Business analysis (economic, social, legal, etc) for Outside Battery Limit of JMI’s Pig Iron Plant: Port, Coal Fired power Plant.- Preparing Economic Model for Coal Fired Power Plant (CFPP) Show less

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor'S Degree, Industrial Engineering

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