- Responsibility over digital marketing channels: social media, websites, Blogs, email marketing, influencer & mobile marketing,- Build and execute social media strategy based on continuous analysis of social media landscape (channel mix, country-specifics, competitor activities),- Introduce and professionalize regional newsletter communication,- Responsible for content strategy, including developing and implementing a central editorial plan for direct communication channels.- Outsourcing services in North America as a professional digital agency and expanding to other regions. - Elaborate on the regional online marketing plan for professional power tools, - Manage regional online campaigns in different channels - social media, search engines, display advertising, key opinion leaders,- Digital data analytics concerning both digital platforms and online activities for data-driven decisions,- Map user journey along different phases and analyze existing and potential offline&online touchpoints.- Created SOPs and initiated Digital Marketing Department.- Currently leading a department of 70+ members.- Made a proper structure for my department by appointing Team Leads for Community Management, Website Development, SEO, SEM/Paid Ads, Graphics Designer, Content & Creative, and Project Management teams.- Coordination with the Sales and Operation Department on regular basis.- Directly Reporting to the CEO of the company.- Involved in different business development plans for the company and playing a key role in diversification.

-Responsible for overall Information Technology Security, encompassing all infrastructure and software applications, with a particular emphasis on Payment Card Industry (PCI) compliance.-Ensured that compliance for PCI standards is maintained across all departments. Coordinate with other members of the information technology function and end user departments to implement and sustain appropriate technical and procedural controls to support this objective.-Developed, maintained and monitored compliance with Information Security Policies. Oversee security policy education/awareness across the organization.- Participated in new technology deployment initiatives, contributing to the foundation's overall adoption of best security practices.-Developed, updated and tested the Information Technology Incident Response Plan.-Drafted 60% documentation.