Pakistan’s premier outdoor advertising company, specializing in both conventional and digital billboards strategically placed at prime locations nationwide. We empower leading brands across diverse industries by delivering end-to-end solutions in OOH (Out-of-Home) advertising, including strategy development, media planning, buying, and seamless campaign execution.

Worked with local and international clients (Middle East & North America) across industry verticals to develop go-to-market strategies, branding, new product development, distribution and channel development, media planning & buying, TVC/Shoots, creative production, customer profitability and life time value.

Courses; Strategic Marketing, Brand Management. Integrated Marketing Communication

A tech start up that introduced a revolutionary Dynamic Digital Out of Home (DD-OOH) advertising platform. This platform uses cutting edge technology to convert rear windows of ride sharing service vehicles into interactive High Definition digital billboards to display ads.The startup raised $250,000 seed funding from a German Company, Coeus Solution.

-Received cash reward of $30,000 (US dollars) in year 2011 as commission on selling prepaid meal vouchers of worth Rs.70 million against annual target of Rs.6 million -Launch 13 new restaurants, revamp 10 existing outlets and introduce 11 new products between 2009-2013-Conceptualised and successfully organised KFC Chicky Carnival in 15 different cities of Pakistan which were attended by more than 40,000 people-KFC Joint Ventures with various brands such as ZIC Lubricants, Intel, Dell, Honda, Toyota, Suzuki, Levi’s, Cine Star, Leisure Club, Samsung, Rose Patel etc. which helped KFC to gain massive sales volume as well as brand equity

- To assist in planning, execution and monitoring of all marketing campaigns for all Strategic Business Units of CUPOLA Pakistan including KFC, L'Occitane en Provence, LALQILA Restaurant and My Super Store (A Department Store)

Worked closely with regional office in Dubai to officially launch Jaguar Land Rover in Pakistan. Part of the teat that led start-to-end processes including hiring, onboarding, training and development of sales and marketing teams. Worked with teams and principles to create and successfully implement marketing and business initiatives that supported revenue goals.

Reported directly to Director Marketing.- Plan, execute and monitor annual marketing calendar of the departmental store chain- Coordination with advertising agency, Red Communication Arts, to design Campaigns, POS material - Arranged major annual events "Summer Sale Gala" , "Winter Sale" & "Eid Collections"- Successfully collected sponsorship of worth 15 million for Summer Sala Gala