• Oversee the entire marketing division, leading a team to develop and implement innovative marketing strategies.• Responsible for budget management, campaign execution, and evaluating the effectiveness of marketing initiatives.• Collaborate with cross-functional teams to align marketing goals with overall company objectives.• Spearhead digital marketing efforts, including SEO, social media marketing, and content creation.• Developed and managed successful affiliate marketing campaigns on Bukalapak & Tokopedia, increasing affiliate-driven sales by 30%.• Created engaging content, including product reviews & tutorials, leading to higher audience engagement.• Utilized advanced SEO techniques to enhance the visibility of affiliate links, resulting in a 20% increase in click-through rates.• Conducted comprehensive market analysis to identify trends and optimize marketing strategies.

• Managed key marketing campaigns and supervised a team of marketing professionals.• Conducted market analysis to inform marketing strategies and identify new opportunities.• Oversaw the creation and distribution of marketing materials and digital content.• Liaised with external partners and vendors to ensure cohesive marketing efforts.• Implemented innovative affiliate marketing strategies on Bukalapak, Tokopedia, & Shopee platforms that boosted sales by 25%.• Produced creative and compelling video content, adhering to TikTok's & Youtube format, which improved user engagement by 40%.• Managed affiliate partnerships and optimized the use of Youtube & TikTok's to maximize reach and impact.• Analyzed performance metrics to refine campaigns and ensure continuous improvement.• Fostered strong relationships with influencers and affiliates, enhancing the overall effectiveness of marketing efforts.

• Focused on digital marketing strategies including email marketing, pay-per-click campaigns, and social media advertising.• Analyzed web traffic and user engagement metrics to refine digital marketing efforts.• Collaborated with the content team to optimize SEO and enhance online visibility.• Developed and executed online promotional events and digital advertising campaigns.

• Coordinated and executed affiliate marketing initiatives, resulting in a 15% increase in affiliate sales.• Developed and maintained relationships with key affiliates, ensuring alignment with brand goals.• Assisted in the creation of marketing materials and promotional content to support affiliate campaigns.• Monitored and reported on campaign performance, providing actionable insights for optimization.• Supported the integration of affiliate marketing strategies with broader digital marketing campaigns.

• Conducted comprehensive market research to support product development and marketing strategies.• Analyzed industry trends and competitive landscape to provide actionable insights.• Collaborated with the product development team to inform design and functionality based on market needs.• Prepared and presented reports on market findings to senior management.

• Assisted a team of lecturers in conducting academic research, focusing on business and market trends.• Participated in data collection, analysis, and the preparation of research papers.• Organized and managed research data, ensuring accuracy and confidentiality.• Provided administrative support to the research team, including scheduling and document preparation.