Create and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and sales growth.Develop and execute digital marketing campaigns that align with eCommerce objectives, driving traffic, conversion, and revenue growth.Define the brand’s online presence to ensure consistency across all digital channels, including websites, social media, and email marketing.Manage online sales and promotional activities, optimizing product placement, pricing strategies & customer engagement.Leverage data-driven insights to personalize marketing campaigns and customer segmentation, improving engagement and conversion rates.Optimize the eCommerce funnel, including product discovery, checkout, and post-purchase experience, to boost sales and customer retention.Lead omnichannel marketing to create seamless online/offline customer exposure, unifying digital marketing efforts with in-store promotions.Analyze market trends, consumer behaviour, and competitive landscape to inform marketing decisions and adjust strategies.Liaise with merchandising teams to ensure the right products are promoted on the eCommerce, supporting inventory and demand forecasting.