I am a proactive and achievement-oriented professional with nearly 14 years of rich experience across UAE, Oman and India in Sales and Marketing within the FMCG industry, with a displayed capacity to enhance revenue and elevate brand recognition. Proficient in developing and implementing innovative Sales and Marketing strategies, leveraging Consumer Behavior Insights and Market Trend Analysis to drive Brand Positioning and achieve increase in Market Share.I have experience in Business Transformation Initiatives, developed and executed category development plans, and formulated comprehensive business strategies aligned with NPD Launch initiatives, driving market penetration and ensuring listing and distribution compliance. Skillful in utilizing E-commerce platforms and MS Office tools for Data Analysis and Strategic Decision-making, ensuring informed and data-driven business strategies to capitalize on market opportunities and drive revenue growth.• Successfully Achieved a 10% improvement in forecast accuracy and a 5% reduction in budget variances.• Formulated and executed sales strategies resulting in a 12% growth in market share.• Achieved a 15% expansion of shelf space allocation and a significant upsurge in product visibility.• Managed diverse cross-functional teams, achieving a 20% improvement in project efficiency and fostering a collaborative work environment that resulted in a 15% increase in team productivity