• Identify segment needs by analyzing customer data and profiles.• Analyze the needs and dynamics of Turk Telekom's existing mobile customers and digital channels.• Analyze user behavior and purchasing habits using business intelligence tools like SAS Viya and SQL to gain key insights and improve processes.• Develop and implement a digital marketing strategy.• Acquire new users (activation) through digital channels and retain customers in the mobile app.• Proactively identify customers at potential churn risk using analytical models and take customer retention actions.• Create social media communications, SEO, and content marketing strategies to increase website traffic and mobile app penetration.• Prepare upsell and contract renewal offers for customers to purchase through the mobile app using analytical models.• Create marketing strategies and campaigns that encourage customers to use contract renewal offers and products through the mobile app.• Create and manage advertising and social media communications for new customer acquisition on the mobile app.• Create loyalty programs to incentivize users and increase engagement with the mobile app.• Communicate with customers using email, push, social media marketing, and other channels• Effectively plan marketing budgets, prepare and manage future period budgets.• Follow the latest trends in digital marketing and conduct competitor analysis.

• Develop M2M and other related M2M/IoT solutions, launch new products, and manage product lifecycles and revenue streams• Define product strategy, roadmap, and budget.• Collaborate with sales, marketing, customer experience and support teams to drive revenue growth, customer satisfaction, and experiences.• Collaborate with different departments (IT, Customer Analytics, Customer Experience Management, etc.) to launch products, increase revenue, and reduce churn.• Conduct analyses with SAS EG to deeply understand customer behavior• Report and interpret all KPIs of Türk Telekom Corporate Mobile Data, Voice, and IoT/M2M products and services.• Assume marketing product ownership of eSIM, eCALL, NB-IoT, Smart Fleet Management (IoT), VoLTE, and VoWiFi services.

• Conduct benchmark studies of other banks' digital products, prepare benchmark presentations,• Collaborate closely with digital performance, MARCOM, and CRM teams to create designs for digital products and services.• Manage and track SMS and email communications for the mobile payment solution Fastpay.• Manage campaigns and social media communications to increase awareness of the Fastpay mobile payment application.• Prepare content texts for Fastpay and add them to the web content.• Report and analyze the KPIs of campaigns and communications.

- Preparing necessary documents and preparing contracts between Volvo and companies.

- Preparing outdoor advertising market research to director.- Looking into general trends in the outdoor advertising sector using company data- Research into Turkey economic status and prepare a presentation to director