With over a decade in creative agencies, my journey has been fueled by transforming ideas into compelling visual stories. Leading a dynamic team of designers, copywriters, animators, and video editors, we shape the creative direction for an Omnichannel retail business.

Self-reliantly managing and supervising on-going projects for retainer clients like Nokia, Tefal, Moulinex, DTCM and many more. From handling 360-degree campaigns to regular social media calendars. Worked with the team to win many pitches that have been crucial to the agency’s growth.

Working on leading projects for the agency, including presentation decks for 360-degree campaigns/pitches, on some of the region’s biggest clients.

Leading the design team, on projects that require animation and video editing expertise. From day-to-day client work to winning crucial pitches.

Working with Art Directors to bring 360-degree campaigns to life. From idea generation to crafting and execution.

Worked as a creative lead on some of Pakistan's biggest brands like Mobilink Jazz, Engro Corp, Faysal Bank to name a few. I handled the key projects included rebranding, launch campaigns for new segments like Jazba and product launchs.Next to that I was the creative head of Jazba, leading a team of creatives to build the new visual strategy in every medium. (ATL, BTL).

I gained the base of my experience at HeadLion as I grew from a designer into a young professional. Many opportunities arised for me as Animation, Video Production and Graphic Design were my day to day jobs.