-) Managing Al-Marai's social media campaigns on platforms including Meta, Twitter, TikTok, and Snapchat. -) Working along with the planning team to improve campaign performance. -) Handling task allocations and resource trainings.-) Campaign optimisation and monitoring to make sure KPIs are fulfilled on time. -) Producing EOC reports and campaign performance evaluations.

-) executing and overseeing Al-Marai's digital media campaigns on platforms including Meta, Twitter, TikTok, and Snapchat. -) Working together with the planning team to improve campaign performance. -) Campaign optimisation and monitoring to make sure KPIs are achieved on time. -) Producing EOC reports and campaign effectiveness assessments.

-) Executing & optimising awareness and consideration (Display & video) campaigns for clients such as Nestle, Mondelez, National foods, Zong, Telenor, Dawlance, Moltyfoam, etc. on platforms such as DV360, CM360 & Google Ads.-) Interacting with local publications to secure programmatic deals for digital media campaigns.-) Analyzing web metrics to provide client with campaign progress reports and optimisation recommendations to boost effectiveness.-) Campaign auditing for real-time optimisations to meet campaign KPIs as intended.-) Interacting with client teams throughout the planning process, offering programmatic advertising options, and responding to their daily inquiries.-) Generating post-campaign statistics for the client teams to analyse for improved campaign decision-making in the future.-) Oversee the verification process by ensuring that regional publishers are running inventories in a secure, fraud-free environment and offering optimisation advice.-) I overlook  the new hires' training.

- Handling all the brands under the NFL portfolio.- Most successful campaigns: Flavours of Ramadan.- Efficiently managing the process from brainstorming to the execution of various campaigns, and brand launches.- Worked on NKPME and Flavours Of Ramadan and its execution on different platforms like Facebook, Tiktok, Instagram, and Youtube.- Managing Strategy, Media, IMC, and art department for all the brands of NFL

• Strategize social media campaigns for those published authors and copyright the content.• Strategy generation for the clients for different forums.• Social media handling of the assigned clients which included post scheduling, queries handling, and placing ads on their handles.• Produce an average of 5 blogs for published authors on a multitude of blog posting sites.

• Developed engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.• Idea and strategy generation for new and existing clients for the upcoming campaigns.• Oversaw social media accounts of the clients assigned.• Successfully worked in different roles for brands like: J. Middle East, Meat One Middle East, Scope Lubricants, S-Tiles.• Worked closely with the content team for generation of on page and off page blogs.