• Spearheaded the design and development of a virtual event platform during the pandemic, facilitating the successful transition of over 150 physical events to virtual or hybrid formats.• Managed end-to-end design processes, including conceptualization, wireframing, prototyping, and final design implementation.• Conducted user research and usability testing to refine the platform features, resulting in enhanced user satisfaction for over 20,000 registered attendees.• Supported the streaming of over 1,000 hours of content and live sessions, while enabling robust networking and engagement opportunities through 5,000+ attendee interactions, including live chats, Q&A sessions, and virtual meetups.• Engaged with a wide range of stakeholders, including event organizers, speakers, attendees, and exhibitors, to ensure the platform met diverse needs and expectations.• The platform includes a comprehensive desktop version, a mobile app focused on attendees, as well as dedicated dashboards for event organizers, exhibitors, and speakers, optimizing their experience and event management capabilities.

• Led teams of up to 6 designers in creating integrated, user-centric experiences across multiple digital platforms, ensuring seamless and impactful solutions.• Collaborated closely with cross-functional teams to ensure the alignment of design vision with client objectives and project goals.• Played a key role in launching unique projects, including Dubai Culture’s Creatopia - a vibrant platform connecting over 1,500 global creatives.• Designed and built innovative products like the TRA’s mSurvey system, streamlining survey creation and analysis for government departments.• Managed multiple projects and tight deadlines, collaborating with cross- functional teams and external vendors to ensure timely, high-quality deliveries.• Mentored and inspired junior designers, fostering a culture of creativity, collaboration, and growth.• Crafted event concepts, branding, and visuals that brought clients’ stories to life, ensuring every detail was executed with precision and flair.

• Transitioned from web designer to senior UI/UX designer, playing a key role in translating high-level requirements into interaction flows and transforming them into intuitive, aesthetically pleasing, and functional user interfaces.• Contributed to the design and development of both web and mobile platforms, adapting to the growing demand for mobile-first solutions.• Led the design of mobile applications, marking a major milestone in expanding expertise beyond web-based work to include mobile design and app development.• Collaborated with cross-functional teams to ensure the seamless integration of user-centric design principles across various platforms.

• Utilized my creative expertise and foundational knowledge of web development (HTML/CSS) to design visually appealing and functional websites.• Worked with developers to ensure seamless integration of design elements into the final product.• Delivered user-friendly and engaging designs that met client objectives and enhanced the overall digital experience.

• Collaborated with a team of designers to produce high-quality print and digital materials and reported directly to the Art Director. • Delivered client-specific solutions, maintaining strict adherence to deadlines and branding guidelines.