Winnie Mui Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Licensed in the state of New York. My team specializes in NYC.winnie.mui@compass.com

El Segundo, Ca, Us

El Segundo, Ca, Us

Wpromote is a top independent digital agency with challenger mindset. DEI Leader for RepresentASIANAccounts: Entertainment, QSR, Food & Beverage, Auto, Retail- Agency level partnerships- Build and enhance process- Lead, challenge, and nurture team members- Develop strategy, formulate POVs, go to market planning- Activation oversight across DSPs, ad servers, media measurement partners, etc- Cross-channel collaboration- Project management

Cute & punny art turned into goodies: greeting cards, stickers, stationery needs, and crochet animals!Everything is handmade (with love!) to punny perfection.http://bearyartsy.com

London, Gb

iProspect, a dentsu companyAssociate Director (Oct 2020 - June 2021)Senior Manager (April 2018 - Oct 2020)- DEI Leader: Multi-Cultural BRG (Asian Identity Group Co-Lead) & Environment Policy Group- Digital media: standard display, high impact display, native, programmatic hands-on-key (DV360, Google Ads, MediaMath, Verizon), video, ad tech, DMP, custom creative production- Contributed to iProspect becoming a certified Google Marketing Partner https://www.iprospect.com/en/global/services/solutions/google-marketing-platform-partner- Client advisory, strategy, planning- Cross channel collaboration- Project management- Remote team management and training- Display Council: video, creative, programmatic (industry trends, best practices, POVs)- Clients: Marcus by Goldman Sachs, Barneys New York, Anheuser-Busch Craft Brewery, Nutrisystem, Hilton

New York, Ny, Us

Client: Celebrity CruisesDirect response objectives which requires frequent analysis to optimize into top performing conversion drivers Present new media test opportunities to the client to prospect new audiences and drive conversions Work closely with programmatic and search teams to deliver cohesive media plans and recommendations to clientIntegrated media, digital + traditional, event sponsorship

New York, Ny, Us

XenoPsi is a full service marketing agency that offers strategic marketing and 360-degree programs. It functions like an extension of the Client's team to identify needs, develop actionable and dynamic plans to deliver short-term success, and address the Client's long-term strategy.---Account: Heaven Hill Distillery (brands include Deep Eddy Vodka, Evan Williams Bourbon, etc)---Integrated media buying and planning across digital display/video/custom content, programmatic (self-serve platform), paid social, OOH, and print---• Partnered with Accounts and Creative teams to create effective messaging for all media units• Identified optimizations through a minimum of weekly monitoring of campaign performance to exceed benchmarks• Created RFPs, review proposals, and put together recommendations for the clients• Developed communication strategies with larger team, put together big ideas to reach client objectives, and execute through media and sponsorship opportunities

New York, New York, Us

UWIB is a 501(c)3 nonprofit organization. The United Women in Business Foundation (UWIB) seeks to foster professional success through education among all women. Through educational programming, mentorship, and community service initiatives, the goal is to help members excel both personally and professionally.I served on the Board of Directors, which is a 100% volunteer position.---National VP of Operations (Jan 2016 - Feb 2017)I created the organization structure for all documents and records in addition to official NYS corporate status updates. I managed the election process for the next Board of Directors and revised all pertinent documents related to roles and responsibilities. I made sure that all BOD had all the tools they needed for their role.---NYC - VP of Membership (Jan 2015 - Dec 2015)----I strategized ways to engage the members, including events and communications, to build a strong community. I led successful event collaborations with MM. LaFleur and Citizen's Mark on entrepreneurship and projecting credibility. I generated high attendance and engagement at small membership events (topic-focused brunches and networking events).----NYC - VP of Digital Media (May 2014 - Dec 2014) ----I gave the UWIB brand a voice and built the brand's digital presence. I delivered effective email marketing campaigns, wrote content for the website, and took ownership of all social copy and creatives used. I analyzed engagement data to inform future digital plans.

London, London, Gb

Senior Associate, Digital (Mar 2016 - August 2016)---Account: L'Oréal Paris, across all four categories: Cosmetics, Hair Care, Hair Color, Skin Care----• Collaborated with larger team to strategize priority campaigns for the next fiscal year to unite the digital, paid social, and print media buys• Planned 6 second-half campaigns, creating the RFP from the brief, sending RFPs to vendors, reviewing proposals, and consolidating recommendations into a pre-read format and final deck• Launched inherited campaigns from incumbent agency for the second-half of the year, working with the creative agency and clients to manage timelines• Compiled weekly reporting for the clients that indicate campaign status and KPI performance• Transitioned 20+ campaigns from previous agency to ensure no campaigns went dark, inputting all media plans into Prisma and sending IOs to vendors• Trained and oversaw 2-3 direct Associates on media planning process and tools, in addition to onboarding and training 5+ new hires on the larger L'Oreal team, and 4 Billing Freelancers---------------------------------------------------------Associate, Digital (Feb 2015 - Feb 2016)---Accounts: Energizer & Edgewell Personal Care (Schick and Playtex)----• Managed 12+ concurrent campaign-specific weekly optimizations and status updates• Presented campaign recap to clients; compiling performance delivery, insights, and future implications• Created RFPs based on client brief, negotiated rates, and evaluated partner proposals to select final plans that can accomplish campaign goals efficiently• Trafficked and launched campaigns, utilizing third party verification programs (viewability, research, and audience)• Liaised client needs with new and current vendors by keeping up to date on latest offerings• Calculated monthly billing amounts based on the various data servers; confirmed balances with vendors; and finalized year-end accruals for the clients

New York, Ny, Us

• Assumed project lead role and structured the task to define 5+ key risks, 10+ controls, test steps, and hours• Collaborated with key stakeholders to develop 10+ action plans for processes identified as needs improvement• Evaluated data and process documents to identify strengths and weaknesses• Managed multiple projects with concurrent deadlines• Guided summer intern and new Analyst on the team, in addition to training senior team members on company's processes---LEADERSHIP & EVENT MANAGEMENT EXPERIENCE---Business resource group leadership team member as Networking Co-Chair, planning and executing events for the NY Metro area. Biggest accomplishment includes (1) Philippine Typhoon Relief event, securing > 15% of the night's donations through silent auction, and (2) HR Resume Review & Job Tips---AUDIT SPECIFICS---• Communicated with stakeholders in various groups (including Legal, Compliance, and CIB groups)• Reviewed FIN39 Netting, Regulation W, Schedule RC-L, Schedule RC-R, and many others• Owned specific controls and key risks of the audit program, and defined test steps to evaluate the risk exposure• Audited the Corporate and Investment Bank Finance and CIB Human Resources groups---Audit Associate (through Feb 2015)Audit Program Analyst (July 2012 - July 2014)Audit Intern (June 2011 - August 2011)

Richmond, Surrey, Gb

• 2014: Line management, autographs, and panels• 2013: Show Store• 2012: Special Events (panels & costume contest)

Ascend is the premier non-profit professional association that enables its members, corporate partners and the community to realize the leadership potential of Pan-Asians in global corporations. ---• Strategized effective communication styles to deliver news to members and chapter officers• Launched social media digital marketing initiatives to communicate updates and events • Designed and drafted various flyers, handbooks, and more, for events, scholarships, and annual National Convention• Periodic review of company brand and image by chapter and maintenance of web site for accurate information• Supported network of 20,000+ professionals nation-wide for content management and other projects

New York, Ny, Us

New York, Ny, Us

• Transitioned new students to Baruch culture by promoting positive energy and engagement amongst the students• Facilitated online blog (Blogs@Baruch), a new platform established for this course• Co-planned sessions with Professor to enhance skill development• Led classroom discussions; presented workshops on Baruch services (including the career web site, tutor web sites, and course registration)• Served as go-to-person for students with questions/concerns; encourage students to actively participate in the school and community

Bachelor Of Business Administration (Bba), Accounting / Psychology

Scps Marketing Certificate, Integrated Marketing Communications

Bachelor Of Business Administration (Bba), Accounting

Computer Science