Mujtaba Siddiqui Email & Phone Number

United States

Lahore, Pakistan

An active member of MBG APMEA (Motorola Business Group – Asia Pacific Middle East & Africa) international regional team with responsibilities of managing Lenovo/Motorola smartphone business in Pakistan & Afghanistan. Owner of Pakistan & Afghanistan country business planning, P&L management, distributor/partner management, sales & retail management and brand developments etc.• Operational and Core Business Objective: Lenovo/Motorola Pakistan financial budget plan & P&L management. Multi distribution/partners hiring and distribution strategy implementation.  Development of Pakistan Retail & Channel landscape and market segmentation for 3000 Smartphone outlets. Customer care across Pakistan. Brand development.• Country Business Objective: Quarterly Sell Inn target achievement. Quarterly country activations target achievement. Quarterly QBR session with Tier 1 Partners.  Monthly Distributor/Retailer Review meeting with documented actions and progress.• Organization and Talent/Culture Transformation Created a one team culture to win together. Effectively maintained connection with Regional Head Quarters (Dubai & Singapore) for sales, retail & channel operations, marketing, product category & technical support & development teams, global supply chain and customer care network.• Brand Development Brand awareness & product promotional marketing campaigns. Marketing campaigns cross analysis through 3rd parties’ resources & ROI analysis. • Sales & Retail Management Implemented successfully Go to market plan for complete product line covering POS execution, distribution of products at outlet, and product life cycle plaining, developed operator engagement plans. Direct trade engagement activities including wholesaler management programs and retailer sell out plans across Pakistan to increase sales & presence of Motorola:

Lahore, Pakistan

• Retail & Channel Operations across Pakistan. 2500 retail outlets 75 Flagship Stores 400 Shop in Shop 1000 dealers• Retail team management, evaluating monthly KPI performances with reference to targets.• Go to market plans for product launch with complete product life cycle assessment.• Channel development with close coordination with both distributors teams across Pakistan. • Retail marketing, branding & merchandising across Pakistan along with vendor management.• Huawei M/S & stock availability wallet month on month.• Coordination with nationwide customer service center team for excellence in services & coverage across Pakistan.• Product planning with reference to competition.• Special assignment from MD on cost cutting opportunities & executions.• Retail event management and training workshop supervision on train the trainer concept in all tier 1 cities.• Quarterly reviews with distributors

- Responsible for managing Retail Operations for North Region , which contributes more than 30% of Revenue for HHP Business in Pakistan. Currently managing 50 cities of North:o 1100 retail outletso 10 Flagship Storeso 100 Shop in Shopo 250 dealers- Managing modern trade along with direct & indirect large format Retail partners.- Channel management and managing distribution landscape across whole North region.- Complete branding & merchandising beside with vendor management for North region.- Evaluation of investments on paid branding and ROI for brand strength, presence, visibility and recognition. - Managing field marketing program for North region (approx. 30 field marketing staff including Area Managers, Master Trainers, Marketing Executive & Sales Promoters etc.) + Sales force through distributor (35 team members)- Retail management and increase in Samsung M/S & stock availability wallet month on month.- Care taking of HHP Service Centers in North for rapid claim execution and customer satisfaction.- Market Research & Analysis (Biz Intelligence)and Activation Development & Management.- Managing Corporate Business Strategy of Smartphone’s through Major Telecom Operators.- Aligning and liaison with Channel Partners & Retail Team to work more closely with Distributors Sales Team.- Extraordinary time and project management skills, ability to work within budgets and schedules and defined timelines.- Coordination and care taking of Pakistan Telecommunication Authority for Type Approval & NOC’s.

* Overall Supervision of SFM Team including CP's & Trainer and reporting directly to Country Manager.* Overall formulation and implementation of Promotional & Marketing Strategies, Sale Schemes, Targets, Logistical Support & Data Collection Operations; Overall assurance of providing quality training module and Channel services to all Dealers / Retailers in KPK.* Strategically work plan coordination with seniors and sub ordinates as well to ensure maximum Product availability / Shelf Share / Brand Visibility and Quality of Services with efficient reporting and problem solving behavior.* Maintaining good relationship with all Dealers / Whole sellers / Retailers and Competitors.* Overall supervision of all above mentioned cities and preparation of Daily Reports / Retail Sellouts / Market Intelligence Report and Competitors Scheme & Activities etc.

* Overall Supervision of SFM Team including CP's & Trainer and reporting directly to Country Manager.* Overall formulation and implementation of Promotional & Marketing Strategies, Sale Schemes, Targets, Logistical Support & Data Collection Operations; Overall assurance of providing quality training module and Channel services to all Dealers / Retailers in KPK.* Strategically work plan coordination with seniors and sub ordinates as well to ensure maximum Product availability / Shelf Share / Brand Visibility and Quality of Services with efficient reporting and problem solving behavior.* Maintaining good relationship with all Dealers / Whole sellers / Retailers and Competitors.* Overall supervision of all above mentioned cities and preparation of Daily Reports / Retail Sellouts / Market Intelligence Report and Competitors Scheme & Activities etc.

All kind of Logistical support and Customer support to our clients.* Evaluating progress reports of all executives and getting feedback from the clients regarding our executive Services and their Performances.* Financial Analysis of the promotional activities Indoor and Outdoor.* Identifying Effective Media and its complete line of actions.* Making good relationships with different individuals and Industries.* Providing maximum quality services to our prestige's clients.* Over All Supervision and worked with the most reputed brands in the Market.* Visits to different Industries for the Sales and Marketing.Manager Marketing GoNet (Internet Service Provider) Peshawar(2004-2007)Sales and Marketing policies for North region.Evaluating progress reports of all sales staff and their targets.Market visits and target assessments.Visit to Corporate clients and Industries for V Sat Solutions and Networking.Making good relationships with different individuals and Industries.Providing maximum quality services to our corporate clients and Industries.Over All Supervision of Sale team. Workshops Emergency and Preparedness & Humanitarian Action.Effective Media and Product Registration.Product Branding and Outdoor Signage.

Master Of Business Administration (M.B.A.), Marketing

Master'S Degree, Economics

Education record

Bba