Leading the portfolio for P&G, Coca Cola & PMI Pakistan and spear headed multiple campaigns for each portfolio which helped achieve business objective for the brands. Few of the campaigns are: Ariel - HuhuAriel - Blu Blu Always - Behtar Se Behtareen

Main Brands: Continental Biscuits Ltd, Unilever, Khaadi, Infinix.My role gives me the power to:• Act as a liaison between the agency and the client on a daily basis for different projects e.g. Designs, Concept, 360 integrated Marketing Plans, etc.• Manage timelines internally and externally, making sure quality works get delivered.• Keep a close follow up of other internal departments which work on the projects and brands that I work on. • Document weekly and monthly progress through Scorecard, Status Reports and Contact Reports.• Continually strengthen and forge excellent client relationships through proactive communication which includes face to face meetings, telephone, conference call and email communication.• Plan initiatives and take lead on some internal projects.